Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO

What you'll do 

• Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys 

• Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards 

• Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance 

• Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns 

• Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms 

• Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets 

• Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content 

• Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets 

What you'll need

• Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset 

• Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience 

• Strong knowledge of current SEO/AEO best practices and content optimization methodologies 

• Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms 

• Familiarity with HTML and modern content management systems 

• Excellent written and verbal communication skills 

• Strong analytical mindset with attention to detail 

• High motivation to learn and adapt in a fast-paced digital environment 

• Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus 

Language Skills 

• Professional proficiency in English (written and spoken)
• Professional proficiency in French (written and spoken)

Reporting Line 

• nodegoaimobiledataanalyticsproductmarketing