Digital & Radio Content Leader - Utica

Digital & Radio Content Leader – WFRG & WLZW

*This is a full-time, in-office opportunity. *

 

Take Your Content Leadership Career to the Next Level:

Are you a visionary content leader with a passion for building brands, growing audiences, and developing high-performing talent? At Townsquare Media Group, we’re looking for a dynamic Digital & Radio Content Leader who thrives at the intersection of on-air creativity, digital storytelling, and team leadership.

This full-time, in-office role, is perfect for a dynamic, ambitious, and proven talent with experience in radio and digital content. We’re looking for a true 360-degree creator—someone who can entertain, inform, and inspire across radio, digital, social, and live events—while driving audience growth and revenue impact. You’ll work closely with a collaborative local team and have the opportunity to grow with a digital-first media company built on strong local brands.

This position reports to the Director of Content and holds full brand ownership of one station, including on-air performance and digital content creation.

 

Why Townsquare Media?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted Utica/Rome stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

 

What You’ll Do:

As the Digital & Radio Content Leader for WFRG & WLZW, you’ll be responsible for driving the vision, performance, and growth of the brand across on-air, digital, social, and live experiences. This is a hands-on leadership role where you will:

• Provide vision, leadership, and day-to-day management for one station brand
• Perform an engaging, entertaining daily on-air show
• Write and publish a minimum of two original articles per weekday air shift on the station website
• Collaborate with the Director of Content on initiatives to elevate brand quality, programming, and events
• Partner with the Market President and leadership team to build and maintain a positive, professional, high-performing culture
• Conduct regular strategy and coaching sessions with air talent, along with brainstorming sessions involving programming, leadership, and sales teams
• Work closely with sales leadership to generate revenue through programming, features, promotions, endorsements, digital platforms, and events
• Recruit, develop, and retain top on-air and digital talent
• Engage audiences daily across the station website, mobile app, and social media platforms including Facebook, X (Twitter), and Instagram
• Integrate digital and social content seamlessly into on-air programming
• Represent the station at live events, promotions, and partner appearances
• Communicate clearly and effectively across departments and with key stakeholders

 

What You’ll Bring:

• 5+ years of full-time radio experience
• Demonstrated leadership ability with a track record of building successful brands or teams
• Proven, measurable success in audience growth and digital content performance
• Strong understanding of FCC rules and regulations
• Excellent written, verbal, and public speaking skills
• Comfort interacting with listeners, clients, and community partners in public settings
• Strong organizational, problem-solving, and prioritization skills
• Ability to multitask, meet deadlines, and perform under pressure
• Technical proficiency operating control boards, remote broadcast equipment, and related production tool