National Broadcast Buying Associate

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Role Summary and Impact

The National Broadcast Buying Associate is responsible for the timely and accurate execution of national broadcast media buys, encompassing both radio and television. This role is pivotal in translating approved client strategies into effective media placements, ensuring all campaigns are meticulously monitored, optimized, and delivered according to plan and budget. The Associate's impact lies in their ability to secure optimal media value, verify precise media execution, manage ongoing optimizations and compensations, and contribute to the overall efficiency and success of national advertising initiatives through diligent execution and financial oversight.

Skills and Experience:

Education:

• Professional degree in fields such as Advertising, Marketing, Social Communication, Business Administration, Industrial Engineering, Public Accounting, or related disciplines.

Experience:

• Minimum of one year of experience in a media agency, specifically in buying/planning roles, or relevant internship experience within this area.

Technical Knowledge & Skills:

• Proficiency in Excel and other Microsoft Office tools.
• Familiarity with media planning and buying tools (e.g., IBOPE, MXM, or similar systems).
• Strong analytical skills for budget analysis and optimization.
• Understanding of media negotiations and rate verification.
• Ability to monitor, optimize, and reconcile media campaigns effectively.
• Experience in generating purchase orders and managing campaign closures.
• Capability to prepare savings and optimization reports.
• Knowledge of SOX controls and compliance in a buying role.
• Excellent organizational skills for maintaining campaign documentation and records.

Language:

• Intermediate to Advanced English proficiency

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, gro