About the role

Aplyr's Quick Take

This role is about leading shopper marketing initiatives for Mondelez's top customers, focusing on in-store activations and strategies to boost brand performance. It's primarily an individual contributor role with some team leadership, requiring collaboration with marketing and sales teams to execute campaigns effectively.

Good fit

Ideal candidates have 4-5 years of experience in shopper or trade marketing, with a strong background in cross-functional collaboration. A proactive and strategic mindset will help someone thrive in this role.

Worth noting

The role involves significant budget management and requires ongoing evaluation of in-store activations, which may appeal to those who enjoy data-driven decision-making. The emphasis on tailoring activations for specific customers could indicate a fast-paced, dynamic work environment.

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

We are looking for Shopper Marketing Manager to lead Shopper Marketing agenda for national campaign and tailor made activities for top 5 customers. As the leader of Shopper Activation you will be creating and executing best in class in-store strategies for MDLZ brands to enhance 360 shopper experience to drive category performance growth.

You will work closely with cross-functional teams to create impactful in-store activations that align with our brand objectives and customer strategies to drive Net Revenue and Market Share Growth.

As key interface between Marketing & Sales, you will drive strategic planning and successful execution, leveraging local consumer insights to deliver business advantages.

Key Responsibilities:

Creating and leading shopper activation & trade marketing strategy for Mondelez brands at our key customers across channels with focus on Discounters & Convenience channel

Developing total customer value proposition based on shopper insights & customer insights & business needs

Initiate customers tailored made activations & perfectly deploy national marketing campaign across channels including all relevant digital and instore touchpoints with Retail Media reach maximization

Translate the annual and rolling marketing brand plan into clear, actionable in-store activation priorities, ensuring effective and timely implementation across all channels.

Coordinate end-to-end execution of shopper marketing activations, working closely with cross-functional teams to ensure flawless in-store delivery.

Ownership of budget planning & management and setting priorities based on activities evaluations, ensuring appropriate level of service and data validity provided to finance team

On-going overview of competitors’ in store activities in the segment

Evaluation of in-store activations’ effectiveness providing insights and recommendations for improvement including touchpoint effectiveness

Close cooperation with Sales and Marketing, including Senior stakeholders and external marketing agencies in order to develop and implement best in class activation

Responsibility to lead, inspire & develop team people

Our requirements:

Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar position

 Proven track record of implementing shopper activation agenda with the understanding of shopper, customers, promotion & activation principles in FMCG industry

Good understanding of retail environments and shopper behavior in FMCG industry

Ability to analyze data and translate insights into actionable strategies

 Creative thinker with the ability to develop innovative in-store solutions

Ability to effectively develop and execute projects, ensuring key stakeholders are well informed, and outcomes are effectively evaluated, and key learnings are applied to future projects.

Ability to create persuasive business recommendation and present them in simple manner to Leadership team

Experience working with marketing agencies, including digital scope.

Team management experience

University degree (preferred majors: marketing, management, economics)

Fluency in Business English is a key competence for this role

Good practical knowledge of MS Excel & MS Power Point

What we offer:

Employment based on a contract for an indefinite period without a trial period

Annual bonus

Multisport card

Medical care at Luxmed

Life insurance

Employee Pension Program

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Regular

Category Planning & Activation

Sales

Skills & Tags

marketing

Aplyr's read

Mondelez International is a global leader in snacks, attracting diverse talent passionate about iconic brands like Oreo and Cadbury.
Synthesized from recent postings & public sources

What's promising

•Strong global presence with a portfolio of beloved snack brands.
•Commitment to sustainability and ethical sourcing in its supply chain.
•Investment in employee development through programs like 'Taste The Future.'

What to watch

•Facing challenges from fluctuating commodity prices impacting costs.
•Highly competitive market with constant pressure for innovation.
•Complex global operations can lead to bureaucratic decision-making.

Why Mondelez International

•Houses iconic brands such as Oreo, Toblerone, and Cadbury.
•Offers diverse career opportunities across regions and functions.
•Focuses on digital transformation and e-commerce growth strategies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Mondelez International

Mondelez International

mondelezinternational.com

View company

Mondelēz International is a multinational confectionery, food, and beverage company known for its snack brands, including Oreo, Cadbury, and Toblerone.