General Manager - Luxury & Key Accounts

Job Description :

Job Title: General Manager - Luxury & Key Accounts

About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:  

     Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the team:

About the role: (TE)

Role Overview:
This role is responsible for delivering regional targets for the on-trade business in West, with
the objective of building consumer preferences and driving Brand Equity and volumes.
With west being the region with exponential growth of the uber luxury customer base and
highest share of TLA & PP outlets, and therefore, will be heavily invested in. The leader will
expected to do this by leading, motivating and developing a high performing team.

Key Responsibilities:
1. Commercial Delivery:
• Developing and managing the on-trade business in the region by driving the Regional NSV targets as per
the AOP and achieving the sales & marketing plans to build consumer preference and drive volumes as
per USL’s execution standards
2 Customer marketing:
• Steering efforts of the team towards identifying, negotiating, contracting & activating targeted key accounts as a
commercially viable marketing channel; facilitating region wide key account activities & promotions in line with brand
strategy and national agenda.
3. Financials:
• Ensuring the team adheres to the business norms of credit, collection, reporting and other financial discipline like
budgeting, spending, submission of claims etc. Providing guidance to the team for negotiating & finalizing annual
contract and terms of trade with outlets and business associates.
4. Budgeting & forecast:
• Planning & monitoring various activities driven in these channels in lines with brand guidelines. Monitor competitor
activities and devise effective counter measures. Identify, qualify and pursue business opportunities through market
surveys and mapping as per targeted plans as well as through lead generation. Establishes sales objectives by
forecasting and developing annual sales budgets for regions and territories; projecting expected sales volume and
profit for existing and new accounts.
5. Relationship management:
• Understand the customer / consumer behavior at field level and develop a robust feedback mechanism for sales /
marketing team for shaping up the future decision. Maintain coordinal relationship with the key influencers at the
large key accounts to drive brand dominance. Playing an integral role in new business pitches and hold responsibility
for the effective on-boarding of new clients
6. People management:
• Responsible for developing the team through motivation, counselling, skills development and product knowledge
development. Establish the process of monitoring the performance of individual and team by proper reporting and
communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
Recognize and celebrate team and team member accomplishments
7. Talent grooming:
• Assure that the team members have the necessary education and training to effectively promote the brands in the
market. Support and lead the functional / leadership development of team, through inspirational in field & classroom
coaching.

8. Systems & process:
• Ensure monthly reporting of Regional performance. Following an Activation calendar & regular reporting of
implementation. Quarterly M&E circulation for contracted outlets. Ensure Legal & marketing clearances to be
obtained.

Qualifications:
1) 10-12 years of experience in the sales and key accounts management/modern trade
2) Preferable experience with Alco-bev Luxury Brands

Key Skills:
• Client Relationships
• Strong communication and flair
• Understanding of the Luxury Consumer and industry landscape
• Understanding of On-Trade
• Creative thinking
• Negotiation & execution skills
• Commercial Acumen
• Sales Planning and P&L understanding
• Team building

Experience / skills required:

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Rewards & Benefits Statement: (TE)

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Bangalore HO

Additional Locations :

Job Posting Start Date :

2026-05-19