Senior Digital Director

Job Description:

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

The Role:

We’re looking for a Digital Director to lead full‑funnel digital strategy across a diverse patch of Retail, Auto and FMCG clients. You’ll drive integrated planning across Search, Social and Programmatic, guide clients through measurement and data challenges, and act as a senior strategic advisor who can simplify complexity and influence at the highest level. You’ll also shape a high‑performing team and ensure strong commercial and operational hygiene across a large portfolio.

Core responsibilities:

• Lead integrated digital strategy across brand and performance channels

• Build measurement frameworks (attribution, incrementality, MMM, first‑party data)

• Act as a senior advisor, challenging briefs and crafting clear, executive‑ready narratives

• Oversee commercial accuracy, SOW management and portfolio profitability

• Coach and develop a high‑performing digital team

• Deliver vertical‑specific excellence across Retail (eComm & DCO), Auto (lead gen & attribution) and FMCG (large‑scale awareness)

A bit about you:

• Established experience in a Media agency landscape, with some experience already operating at a leadership level.

• Deep expertise across Search, Social, Programmatic and GMP platforms

• Strong full‑funnel thinking and channel integration skills

• Confident discussing advanced measurement and first‑party data strategies

• Proven commercial acumen managing $10M+ portfolios

• A strategic storyteller who can simplify complex data

• A people leader who builds capability and navigates change

• Comfortable working across multiple fast‑moving verticals

What’s in it for you:

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up

• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change

• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way

• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

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Location:

Melbourne - 510 Church Street

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent