Product Manager, edX - Technical SEO & Site Performance

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We’re Looking For:

2U is searching for a Product Manager to own the technical foundation of organic growth for the edX Marketplace.

For a marketplace at the scale of edX, the technical health of edX.org is the infrastructure that makes organic discovery possible. This role owns the product roadmap for everything that makes edX structurally strong for discovery — by traditional search engines, by AI-powered platforms, and by the learners who rely on fast, accessible, well-structured web experiences to find what they need.

As PM, Technical SEO & Site Performance, you will translate SEO strategy into engineering-ready requirements — owning the product backlog for site architecture, crawlability, indexability, structured data, Core Web Vitals, and LLM/AIO optimization. You will work at the intersection of product, engineering, and SEO — partnering closely with the organic strategy lead, the GPM Organic Discovery & Content Experience, and the engineering organization to execute a technical roadmap that moves the needle on domain authority, search visibility, and AI discoverability.

This is a highly specialized and high-impact role. The right candidate combines product management rigor with genuine technical SEO fluency — someone who can read a site audit, prioritize a crawl budget conversation with an engineer, and translate an AIO optimization strategy into a structured data implementation plan.

Responsibilities Include, But Are Not Limited To:

• Own the product roadmap for technical SEO and site performance on edX.org — including site architecture, URL structure, internal linking, crawlability, indexability, structured data/schema markup, and Core Web Vitals.
• Translate technical SEO strategy (developed in partnership with the organic strategy lead and SEO agency) into clear, prioritized, engineering-ready product requirements and backlog items.
• Lead product initiatives to optimize edX.org for AI-era organic discovery — including LLM/AIO/GEO optimization, structured content formats, and ensuring edX is surfaced and cited by AI-powered search platforms.
• Partner with engineering to monitor and improve site health metrics — including crawl coverage, page speed, mobile performance, and accessibility compliance (a11y, WCAG).
• Conduct and interpret technical SEO audits; identify and prioritize issues that impact organic performance.
• Define, track, and report on technical SEO KPIs — including crawl health, Core Web Vitals scores, index coverage, and page performance metrics.
• Collaborate with the GPM Organic Discovery & Content Experience to ensure technical and content strategies are coordinated and mutually reinforcing.
• Work cross-functionally with engineering, data, and UX teams to design and deliver technical solutions that support organic growth goals.
• Interact with SEO strategists, agency partners, and organizational stakeholders to capture requirements and communicate progress in product memos and status updates.
• Use your own product — explore edX.org as a learner and as a technical practitioner to develop empathy and identify opportunities.
• Stay current on evolving search engine and LLM platform requirements, algorithm updates, and best practices; bring emerging insights into the product roadmap.

Things That Should Be In Your Background:

• 2–5 years of product management experience, with demonstrated focus on technical SEO, site performance, or web platform product ownership.
• Genuine technical SEO fluency — you understand how search engines crawl, index, and rank web content, and you can translate that understanding into product decisions.
• Hands-on experience with technical SEO tools such as Google Search Console, Screaming Frog, SEMrush, Ahrefs, Lighthouse, or equivalent.
• Familiarity with structured data/schema markup, XML sitemaps, robots.txt, canonical tags, and Core Web Vi