About the role

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

MC Program:

VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.

We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.

There are six major disciplines that tackle specific target audiences and/or channels:

Integrated Marketing: Commercial

Integrated Marketing: Consumer

Budget and Planning

Data and Insights

Events

Social Media

Each discipline is split into sub-disciplines, either focusing on specific area of expertise and/or specific geography (e. g. EMEA and Americas, or clusters of countries). These sub-disciplines are called pods.

The Service Pod Lead role can sit in any of these (sub-)disciplines.

Purpose of the job:

Project Execution Leads (PEL) are execution project managers aligned to client field teams. PEL has three major clusters of responsibilities:

1. Planification & set-up of marketing campaigns

2. Execution and Project Management

3. Client facing and single point of contact

Responsibilities:

1. Project Management

Supports marketers in

developing an integrated and feasible plan to connect local marketing execution (demand gen) to automated nurture streams.

organizing cadence meetings., shares meeting documentation & action points

Manages marketing execution briefing

Ensures local stakeholders are informed on progress, and resolves issues.

2. KPI & Performance Tracking

Is responsible for executing and deploying marketing campaigns within the agreed SLAs

Uses reporting to provide specific views/information to stakeholders

Reviews campaign performance dashboards to understand engine performance and lead stage conversions with increased focused on Marketing outcomes and business results.

3. Subject Matter Expertise

Acts as local champ on global commercial marketing engines, tools & services

Educates local stakeholders on modern marketing services and tool capabilities

Ensures communication flow between the team and other VML and Microsoft stakeholders
Skills & Tags
go rust ai data product marketing sales

Aplyr's read

VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
Synthesized from recent postings & public sources

What's promising

•VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
•The company invests in growth academies, fostering talent development in copywriting and art direction.
•VML's global presence provides opportunities for international collaboration and career advancement.

What to watch

•High competition for roles may limit opportunities for rapid advancement.
•The fast-paced environment may lead to work-life balance challenges.
•Limited public information about employee satisfaction and company culture.

Why VML (Wunderman Thompson)

•VML emphasizes digital innovation, setting it apart in the traditional advertising space.
•The company's growth academies highlight a commitment to nurturing emerging talent.
•VML's global reach allows for diverse, cross-cultural project experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?