About the role

Aplyr's Quick Take

This role is about leading the execution of game publishing strategies specifically for the Chinese market. You'll be adapting global campaigns, managing community engagement, and analyzing player insights to ensure cultural relevance and regulatory compliance. It's primarily an individual contributor role focused on marketing and community management.

Good fit

Ideal candidates have over 5 years of experience in gaming or entertainment marketing in China, with a strong track record of successful campaigns on local social platforms. A deep understanding of Chinese gamer culture and excellent communication skills are essential.

Worth noting

The role emphasizes a blend of local execution and global coordination, which may appeal to those who enjoy bridging different market needs. Be prepared for a fast-paced environment with a focus on organic campaigns and community sentiment.

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

About the Hiring Team

Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.

Role Purpose

Adapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.

Key Responsibilities

Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
Localize global campaigns for tone, content, and platform alignment.
Manage community channels and sentiment response across CN platforms.
Gate and review content to ensure cultural fit and brand consistency.
Monitor campaign performance and discover new growth or engagement opportunities.

Who We Look For

Must-Have Experience

5+ years in CN game or entertainment marketing.
Proven record of running successful campaigns on Chinese social platforms.
Experience operating on Heybox or other key CN distribution networks.
Comfortable bridging local execution and HQ coordination.
Familiarity with CN content regulations and community sentiment.

Personal Attributes

Deep understanding of CN gamer culture.
Experience managing organic campaigns with limited budgets.
Great communicator with negotiation and localization experience.
International exposure and ability to advocate for local market needs globally.
Collaborative and highly organized.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Aplyr's read

Tencent is a tech giant shaping digital landscapes with a diverse portfolio, attracting talent in gaming, AI, and internet services.
Synthesized from recent postings & public sources

What's promising

•Tencent's vast digital ecosystem offers diverse career paths in gaming, AI, and cloud services.
•Strong global presence provides opportunities for international career growth and collaboration.
•Investment in cutting-edge technology fosters innovation and skill development.

What to watch

•Regulatory scrutiny in China poses challenges for business operations and strategy.
•High competition in the tech sector may limit rapid career advancement.
•Complex organizational structure can lead to bureaucratic decision-making processes.

Why Tencent

•Tencent's WeChat platform integrates social, payment, and service functionalities uniquely.
•Pioneering investments in AI and gaming set it apart in tech innovation.
•Extensive partnerships and investments in global tech companies enhance its influence.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Tencent

Tencent

tencent.com

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Tencent is a Chinese multinational conglomerate holding company with subsidiaries in various internet-related services and products, entertainment, AI, and technology.