About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2180 - Manager, Activation
Role Summary and Impact
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
About the role
Media is the beating heart of the agency.
The place where creativity meets commerciality, and where specialists bring unrivalled work to life.
The Media Manager will have a crucial role within the team, responsible for the delivery of excellence in market media planning and buying and low budget media partnerships.
For this position, you take much higher and wider level of responsibility in the planning and buying delivery of your, specialist, media campaigns across your client(s).
You are trusted to produce accurate work and prioritize tasks with minimum supervision.
While your technical skills remain important, managing requires new skill sets and in this role you will need strong interpersonal expertise. There is also much more involvement alongside your AD with PRFs /Audit delivery.
Some of the best things about this role…
- Hitting your commercial targets.
- Pride in seeing your coaching progress others.
- Planning full campaigns, within your specialist media, incorporating new ideas and drawing on insights.
Skills and Experience
Campaign Management
- Manages the assigned teams to implement media campaigns. Applies best practice to campaign management and interpretation of data.
- Acts as the escalation point for issues.
- Manages and takes ownership of campaigns from start to completion.
- Delivers accurate planning and reporting in line with strategic and commercial objectives.
- Understands the role of the medium as part of the overall campaign and applies smart use of campaign planning or market opportunities.
Media Investment Planning
- Applies advanced data analytics to understand client challenges and media investment strategies, presenting findings to relevant stakeholders.
- Resourceful in finding relevant data sources where available (third party data, existing client data) to support presentations.
- Applies strategic thinking when working with clients and third parties to achieve desired outcomes.
- Supports in providing media investment and campaign insights for quarterly or annual business reviews. &l
Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
