About the role

Aplyr's Quick Take

This is an entry-level role focused on digital marketing, particularly in analytics and strategy execution. You'll spend your days planning and executing marketing campaigns, analyzing data, and collaborating with a team to optimize client results. It's primarily an individual contributor position with a strong emphasis on learning and development.

Good fit

Ideal candidates are recent graduates or those with a degree in any field, who have strong communication skills and a knack for analytics. A proactive, self-motivated attitude and a willingness to learn are essential for success in this role.

Worth noting

The company is open to hiring candidates with no direct experience, emphasizing soft skills over hard skills. They also interview and hire up to a year in advance, which is unusual in the industry.

About the Role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing strategy and analytics. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications: Who You Are

Education:

A Bachelor's Degree: All majors welcome!
GPA: 3.4 or above

(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)

Suggested Experience and Skills:

Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
Strong verbal and written communication skills
Customer service experience (in any industry)
Analytical and research skills
Digital marketing experience (a bonus!)
Copywriting for the web experience (a bonus!)

Tools/Technical Skills:

(Not required, but awesome to have!)

Excel/Google Suite
Google Analytics
Basic HTML

Qualities and Traits:

You're interested in the web, and like keeping up with new technology
You're professional, dependable, and self-motivated
You take pride in your work and always strive for high-quality results
You work with urgency and enjoy getting things done
You're proactive when it comes to solving problems
You're a lifelong learner, and are always looking to stretch and grow your skills
You love thinking both creatively and analytically, and love using data to make decisions

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

The Job Responsibilities: What You'll Learn to Do

Plan and Execute Digital Marketing Strategies

(About 50% of your day)

Create and execute data-driven SEO strategies and optimizations for your clients
Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
Plan content strategy and build outlines for our team of copywriters
Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
Plan and execute email marketing campaigns
Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data

(About 25% of your day)

Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing

(About 15% of your day)

Conduct industry research such as competitor analysis and keyword research
Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

Provide Support in Client Relationships

(About 10% of your day)

Partner with senior digital marketers on some of our largest client campaigns and accounts
Occasionally join client meetings alongside senior marketers to report on strategy and results

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
Ongoing advanced training sessions from industry experts as you progress further in your role
Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

All our Jr-level roles represent the first step on an upward promotional path within WebFX
Merit-based promotions are abundant for new team members who meet or exceed performance metrics
Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Web Marketing Specialist - Analytics Track:

Digital Marketing Specialist
Digital Marketing Analyst
Digital Marketing Consultant
Lead Internet Marketing Consultant
Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

$47,000 -$50,000 (potentially higher based on work experience)

Skills & Tags

go ai backend data analytics marketing

Aplyr's read

WebFX is a dynamic digital marketing agency where innovative marketing professionals thrive, offering diverse services from SEO to web design for varied business needs.
Synthesized from recent postings & public sources

What's promising

•WebFX provides a wide range of digital marketing services, offering employees diverse project experiences.
•The company has a strong focus on SEO and PPC, which are critical skills in digital marketing.
•WebFX offers internship opportunities, indicating a commitment to developing new talent in the industry.

What to watch

•Limited public information about company culture and employee satisfaction.
•The rapid pace of digital marketing may lead to high-pressure work environments.
•Potential for role overlap due to broad service offerings, which might affect specialization.

Why WebFX

•WebFX's comprehensive service range allows employees to gain experience in multiple digital marketing disciplines.
•The company has a strong emphasis on analytics, which is crucial for data-driven marketing strategies.
•WebFX's focus on small to mid-sized businesses offers unique challenges and learning opportunities.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WebFX

WebFX

webfx.com

View company

WebFX is a full-service digital marketing agency that specializes in providing online marketing solutions to businesses of all sizes. They offer services such as SEO, PPC, social media marketing, and web design.