About the role

Aplyr's Quick Take

This role is about leading the strategy and execution of advertising partnerships for Glovo, focusing on expanding revenue from non-endemic brands and programmatic media. It's an individual contributor position where you'll work closely with global media agencies to develop and implement advertising strategies.

Good fit

Ideal candidates will have significant experience in advertising or media sales, particularly with non-endemic brands. A strategic mindset and strong relationship-building skills are essential for success in this role.

Worth noting

The role emphasizes a high level of autonomy and influence, as you'll be a key player in shaping advertising strategies at a global level. The company culture is described as non-vanilla, which may appeal to those looking for a dynamic work environment.

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

Our culture and strong values.

Our career development philosophy.

Our commitment to being a force for good.

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

As the Brands Ads Lead (IC3) - Global Media & Agencies, you will be a pivotal senior individual contributor within the Global Brands Ads Headquarters team, reporting directly to the Director of Brands Ads Global. This high-impact role is dedicated to unlocking and scaling new revenue streams by engaging the global media agency ecosystem and driving sophisticated advertising investments like programmatic media and non-endemic brand partnerships.

You will be the global subject matter expert defining the strategy, playbooks, and commercial tools necessary to grow our revenue from both:

Non-Endemic Brands: Brands outside of our core CPG/Retail focus (e.g., Financial Institutions, Telecommunications, Automotive).
Awareness & Programmatic Media: Advanced media investments from all brands, focusing on high-value inventory like our post-order banners.

Your success will be critical in expanding our addressable market, defining best-in-class agency collaboration models, and securing strategic, global partnerships with major financial institutions and payment providers.

THE JOURNEY

1. Global Media Strategy & Enablement (60%)

Agency Strategy: Lead the development and deployment of the global strategy and framework for collaborating with media agencies (e.g., holding companies, independent agencies). This includes defining roles, processes, commercial structures, and incentives.Non-Endemic Playbooks: Design and deliver comprehensive toolkits and playbooks to enable local teams to effectively prospect, pitch, and execute campaigns with non-endemic brands (e.g., financial services, telcos) globally.Programmatic & Awareness Scaling: Define the commercial strategy and best practices for scaling high-value, programmatic, and awareness investments globally, including key inventory like our post-order banner placements.Media Performance: Establish global KPIs, reporting standards, and analytical frameworks focused on measuring the performance and ROI of non-endemic, programmatic, and high-funnel media spend.Operational Excellence: Provide necessary tools, materials, and training to our local teams to ensure consistency and efficiency in all media and agency-related commercial activities.

2. Strategic Partnerships & Direct Media Ownership (40%)

Financial & Payment Partnerships: Identify, define, and lead the commercial approach for closer collaboration with payment providers and financial institutions to create strategic regional or global partnerships, making Glovo a relevant platform for their marketing and customer acquisition needs.Direct Agency Engagement: Engage directly with global or regional media agencies to unlock large, multi-market media deals and support local teams on complex, high-value pitches for non-endemic brands.Market Intelligence: Act as the global expert on media industry trends, programmatic platforms, and competitive dynamics, sharing actionable intelligenc

Skills & Tags

go ai product design marketing

Aplyr's read

Glovo revolutionizes local delivery with a diverse team driving innovation in logistics and consumer convenience. It's a hub for those passionate about fast-paced, impactful work.
Synthesized from recent postings & public sources

What's promising

•Glovo offers a dynamic work environment with opportunities for rapid career growth.
•The company is expanding its global footprint, providing international career opportunities.
•Glovo invests in technology, enhancing user experience and operational efficiency.

What to watch

•The delivery industry is highly competitive, posing challenges for market share retention.
•Glovo's rapid expansion may lead to operational strain and resource allocation issues.
•Regulatory changes in different markets could impact Glovo's business model and operations.

Why Glovo

•Glovo allows users to order virtually anything, not just food, from local businesses.
•The company emphasizes a diverse and inclusive workplace across various roles and regions.
•Glovo's platform integrates local culture by connecting consumers with their favorite local vendors.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Glovo

Glovo

glovoapp.com

View company

Glovo is a Spanish on-demand delivery service that connects users with local couriers to deliver products from restaurants, grocery stores, and other retailers. The company has significantly impacted the logistics and food delivery industry by providing a platform that allows consumers to order anything from their favorite local businesses quickly.