Senior Copywriter, Owned Channels

Confirmed live in the last 24 hours

Pleo

Berlin, Germany Remote, Copenhagen, Denmark Remote, London, UK Remote , Madrid, Spain Remote

Hybrid

Posted March 10, 2026

Job Description

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

We're looking for a Senior Copywriter, Owned Channels to join our Content Marketing team at Pleo. In this role, you'll help own and evolve the narrative arc of the Pleo customer journey and be part of the Marketing team as we scale from a ‘card provider’ to a full-suite spend management platform. If you're excited about bridging the gap between creative strategy and CMS implementation and are passionate about fintech and B2B SaaS, then this is the opportunity for you!

Who you’ll be working with and reporting to
You’ll report to our Director of Brand & Content Marketing and work closely with teams in Product Marketing, Growth, and Engineering. Our team of 11 is highly collaborative and dedicated to creating a seamless, high-converting experience across all owned channels. You’ll also have the chance to partner with teams across SEO and Brand to ensure our voice remains consistent across all customer touchpoints.

What you’ll be doing

As a Senior Copywriter, Owned Channels, you will:

Lead the narrative for Pleo's website by writing high-converting headlines and benefit-driven subcopy that simplifies complex fintech features.
Collaborate with Growth Marketing teams to develop innovative email sequences, onboarding flows, and re-engagement campaigns that drive conversion.
Optimize Content workflows by acting as the "power user" for our CMS (Prismic), streamlining the process between PMM drafts and final implementation to free up engineering resources.
Translate Product into Story by turning technical feature releases into human-centric stories that resonate with busy CFOs and finance teams.
Analyze performance data to inform copy decisions, optimizing CTAs and subject lines without sacrificing brand integrity.

To put things into context, we currently have a full website migration and automated lifecycle overhaul on our roadmap. You can expect to work with the following tech stack: Prismic (Headless CMS), Figma, HubSpot, and Notion.

What you bring

You’ll thrive in this role if you have:

6+ years of experience in copywriting, specifically within high-growth tech or SaaS.
A solid understanding of the difference between awareness, intent, and conversion copy.
A deep understanding of UX Writing Principles – how copy influences user behavior and digital navigation.
Experience with headless CMS (like Prismic) and the ability to manage content workflows independently.
A sophisticated approach to AI: you use it for speed but have the human touch to strip away "AI-isms."
A background in Fintech or a proven ability to translate complex financial concepts into simple, witty prose.
Native English speaker, other languages hugely beneficial.

Why is this role a good fit for you

This role is a good fit for you if: