Sales Enablement Manager

Purpose of the Role 

Regional Enablement Implementation 

The Sales Enablement Manager is responsible for designing, delivering, and optimizing enablement programs that elevate the performance, productivity, and consistency of the Sales Teams across a region. This role partners with Sales Leadership & Operations, cross‑functional stakeholders, and subject matter experts to ensure that the SDRs and Account Executi ves are equipped with the skills, content and knowledge needed to drive revenue growth and execute effectively in their territories.

Regional Enablement Partnership 

Act as the Enablement Business Partner for the region and by utilizing your “on-the-ground” analysis and deep understanding of the business landscape identify gaps, prioritize opportunities, and develop actionable solutions and proactively make recommendations to regional sales leadership. Advocate effectively for your region by building a compelling case for necessary resources and support, ensuring alignment with the Enablement team.

Key Responsibilities 

Enablement Strategy & Program Development 

Collaborate with the Enablement Team Manager to build and execute comprehensive enablement strategies focused on prospecting, territory management, solution selling, and deal closure.

Training Design & Delivery  

Create and facilitate onboarding programs tailored to the needs of Field Sales Account Executives, and skill‑development workshops focused on converting knowledge into skills through flipped classroom, roleplays, simulations, and field‑based learning such as ride‑alongs and in‑territory coaching sessions.

Content & Tools Creation

Develop high‑impact enablement assets—including playbooks, territory planning frameworks, pitch decks, objection‑handling guides, demo scripts, and customer conversation frameworks—to support consistent and effective selling.

Cross‑Functional Collaboration  

Partner with Product, Marketing, Operations, and regional Sales Leadership to ensure alignment in messaging, product positioning, and go‑to‑market strategies across territories and segments.

Coaching & Performance Support  

Provide targeted coaching to Field Sales Account Executives to strengthen prospecting, presentation, negotiation, and pipeline management capabilities.  Conduct regular ride‑alongs and shadowing sessions, offering structured feedback immediately after customer meetings to reinforce best practices and drive behavioral change.

Certification & Competency Frameworks  

Build and maintain certification programs and competency models to ensure Field Sales teams meet performance standards and adhere to sales methodologies.

And a little bit of.... 

• Contributing as part of the wider team to achieve organisational objectives even if this means doing things that aren’t strictly within the scope of your role.

KPI's 

Enablement Outputs related:

• Certification Success Rate: High pass rates for new hires and current team members on role-specific certifications.
• Onboarding Completion Rate: Ensuring new hires complete all training and are certified within expected timelines.
• Participant Satisfaction Score: High feedback scores reflecting relevance and quality of training programs.
• Knowledge Retention and Application: Evidence of skill application in daily work through follow-up evaluations and manager feedback.
• Training Quality and Engagement: Regular improvements to training materials based on feedback, resulting in increased engagement and knowledge retention.

Business Outcomes related:

• Influence role-specific KPIs, such as: including pipeline generation [#SQLs], conversion rates [ #demos; meetings held], average deal size, sales cycle length—to measure program impact and progress against goals.

Experience

• 3-