About the role

Aplyr's Quick Take

This role is about creating and delivering training programs for sales teams to improve their performance and productivity. You'll work closely with sales leaders and other departments to identify gaps and develop resources like playbooks and training sessions. It's primarily an individual contributor role focused on enablement strategy and execution.

Good fit

Ideal candidates have several years of experience in sales enablement or training, are bilingual in French and English, and possess strong collaboration skills. A proactive, analytical approach to identifying sales needs will help you thrive here.

Worth noting

The role requires fluency in both French and English, which may limit the applicant pool. Additionally, the emphasis on 'on-the-ground' analysis suggests a hands-on approach to understanding regional sales dynamics.

Purpose of the Role

*This role requires fluent French and English*

Regional Enablement Implementation

The Sales Enablement Manager is responsible for designing, delivering, and optimizing enablement programs that elevate the performance, productivity, and consistency of the Sales Teams across a region. This role partners with Sales Leadership & Operations, cross‑functional stakeholders, and subject matter experts to ensure that the SDRs and Account Executi ves are equipped with the skills, content and knowledge needed to drive revenue growth and execute effectively in their territories.

Regional Enablement Partnership

Act as the Enablement Business Partner for the region and by utilizing your “on-the-ground” analysis and deep understanding of the business landscape identify gaps, prioritize opportunities, and develop actionable solutions and proactively make recommendations to regional sales leadership. Advocate effectively for your region by building a compelling case for necessary resources and support, ensuring alignment with the Enablement team.

Key Responsibilities

Enablement Strategy & Program Development

Collaborate with the Enablement Team Manager to build and execute comprehensive enablement strategies focused on prospecting, territory management, solution selling, and deal closure.

Training Design & Delivery

Create and facilitate onboarding programs tailored to the needs of Field Sales Account Executives, and skill‑development workshops focused on converting knowledge into skills through flipped classroom, roleplays, simulations, and field‑based learning such as ride‑alongs and in‑territory coaching sessions.

Content & Tools Creation

Develop high‑impact enablement assets—including playbooks, territory planning frameworks, pitch decks, objection‑handling guides, demo scripts, and customer conversation frameworks—to support consistent and effective selling.

Cross‑Functional Collaboration

Partner with Product, Marketing, Operations, and regional Sales Leadership to ensure alignment in messaging, product positioning, and go‑to‑market strategies across territories and segments.

Coaching & Performance Support

Provide targeted coaching to Field Sales Account Executives to strengthen prospecting, presentation, negotiation, and pipeline management capabilities. Conduct regular ride‑alongs and shadowing sessions, offering structured feedback immediately after customer meetings to reinforce best practices and drive behavioral change.

Certification & Competency Frameworks

Build and maintain certification programs and competency models to ensure Field Sales teams meet performance standards and adhere to sales methodologies.

And a little bit of....

Contributing as part of the wider team to achieve organisational objectives even if this means doing things that aren’t strictly within the scope of your role.

KPI's

Enablement Outputs related:

Certification Success Rate: High pass rates for new hires and current team members on role-specific certifications.
Onboarding Completion Rate: Ensuring new hires complete all training and are certified within expected timelines.
Participant Satisfaction Score: High feedback scores reflecting relevance and quality of training programs.
Knowledge Retention and Application: Evidence of skill application in daily work through follow-up evaluations and manager feedback.
Training Quality and Engagement: Regular improvements to training materials based on feedback, resulting in increased engagement and knowledge retention.

Business Outcomes related:

Influence role-specific KPIs, such as: including pipeline generation [#SQLs], conversion rates [ #demos; meetings held], average deal size, sales cycle length—to measure program impact and progres

Skills & Tags

go ai data product design marketing sales

Aplyr's read

Lightspeed Commerce empowers retailers with cloud-based tools for seamless sales and inventory management, attracting tech-savvy professionals passionate about retail innovation.
Synthesized from recent postings & public sources

What's promising

•Lightspeed Commerce offers a comprehensive platform integrating POS, e-commerce, and inventory management for retailers.
•The company has a strong focus on innovation, hiring roles like AI Marketing Technologist and Analytics Engineer.
•Recent expansions in European markets highlight Lightspeed's commitment to global growth.

What to watch

•The competitive landscape in retail technology poses challenges for differentiation and market share.
•Frequent executive roles suggest potential instability or restructuring at senior levels.
•Limited public information about employee satisfaction and company culture.

Why Lightspeed Commerce

•Lightspeed's platform uniquely integrates multiple retail functions into a single cloud-based solution.
•The company emphasizes multilingual support, hiring roles like Flemish and Dutch-speaking consultants.
•Lightspeed's focus on both hospitality and retail sectors broadens its market reach.

Aplyr’s read is generated by AI from public sources. Was it useful?