Manager, Influencer & Creator Marketing

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio which currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

 

What We Need:

2K is looking for an established Manager, Influencer and Creator Marketing, to support and develop influencer and creator marketing strategies across all core games portfolio. This position will work cross-functionally to determine creator needs for our core game portfolio. You will work with gaming creators and agencies to foster relationships, ideate content concepts and will be responsible for developing and implementing global strategic creator marketing campaigns for some of 2K’s most popular IP, including the Borderlands, Bioshock, Mafia and Civilization franchises.

Reporting to the Senior Manager, Influencer and Creator Marketing, you will be pivotal in shaping and executing our influencer and creator strategies from early development through post-launch support. The ideal candidate will have a deep passion for gaming, a robust understanding of influencer dynamics, and a proven track record in collaborating on impactful creator marketing campaigns with AAA titles.

Strong industry knowledge, exceptional communication skills, and a collaborative mindset are essential for success in this role.

 

What You Will Do:
Strategic Alignment & Cross-Functional Collaboration

• Serve as primary internal subject matter authority for influencer and creator marketing, providing ongoing guidance and direction as needed to all of 2K’s local market teams worldwide.
• Partner cross-functionally (Brand, GTM, Social, Product, Insights) to ensure creator tactics support full-funnel marketing goals and broader brand visions.
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