Business Director, Social

2387 - Business Director, Social

Role Summary and Impact 

We are seeking an experienced Paid Social Business Director for our prestigious automotive client account for UK and Overseas Markets. This role will sit within the wider activation team and be integral to the paid social output of the team. The Paid Social Business Director provides day-to-day leadership to the client and the team. You will advance the Paid Social maturity for our esteemed automotive client account, be proactive, drive innovation, ensure teams within the network adhere to their roles and responsibilities so that the campaigns outperform media quality and performance KPIs. 

Key Responsibilities: 

Drive Paid Social Roadmap and foster a community  

• Partner with Regional and Global WPP teams to drive the overall Paid Social capability across the region. 

• Accelerate Paid Social maturity across audience, creative and measurement. 

• Curate a regional Paid Social roadmap that all teams (London, Poland Offshore and Paid Social champions in 5 markets) work towards. 

• Lead regional Paid Social reviews with the regional Paid Social client. 

• Facilitate strong internal community working on Paid Social across region. 

• Oversee creation of a campaign testing plan across the region and the dissemination of highlights of the activity across the region. 

  Overseeing Paid Social Delivery 

• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients. 

• Ensure that the team is using templates to prove methodologies for optimisation approach for key trading tactics and optimisation logs. 

• Escalation points for the team on activation issues and challenges and any conflict between best practice and client requirements and asks. 

  Client and Partner Management 

• Ultimate responsibility of client interaction and the success of the relationship, with a focus on nurturing key strategic relationship, and team operations/deliverables 

• Agree and set business objectives for each client and review campaign performance against these objectives 

• Create/design Paid Social strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives, KPIs and industry 

• Drive growth through spotting new optimisation opportunities, services or products and delivering excellent results. 

• Develop strong relationships with media owners and other service providers to guide team in developing their understanding of the ecosystem. 

• Drive understanding of the products and solutions that could be relevant for clients that have been developed within the group. 

   People Management 

• The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs 

• Ensure workloads are managed and prioritised in line with client needs and SLAs, including the Paid Social resource which sits across the markets and in the offshore team. 

• To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months 

• To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied into their own objectives 

• Highlight great teamwork, and client initiatives. Demonstrate examples of Paid Social best practice to the wider team, and contribute to department and wider agency communications 

  Operational Excellence 

• The appropriate use of tools to drive accountability in Paid Social buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. 

• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and platform fees, via buying templates and processes. 

• Maintain standards and process throughout the end-to-end campaign lifecycle 

• Develop productive relationships with key internal departments and help ensure appropriate opportunities through matching client needs to resource and facilitate introductions. 

• Understand and promote the function and value of the other departments within the Agency and its partners within the group. 

Skills and Experience