About the role

Aplyr's Quick Take

This role is about managing programmatic ad campaigns for Dentsu's clients, ensuring everything runs smoothly and addressing technical issues as they arise. It's primarily an individual contributor position that requires collaboration with internal media teams and direct client communication.

Good fit

Ideal candidates have several years of experience in programmatic advertising, strong analytical skills, and a knack for problem-solving. A proactive working style and the ability to communicate technical details clearly will help you thrive here.

Worth noting

The role emphasizes a mix of technical expertise and client-facing responsibilities, which may appeal to those looking to bridge operational and strategic aspects of advertising. Be aware that the job may involve high-pressure situations when resolving campaign issues.

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Description:

Key responsibilities: Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser Exports data from the ad server interface and combines it in a correct way with DSP data points if needed Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology Contributes to updating best practices and offers insights on how to improve campaign effectiveness Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Location:

Gurugram

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

View company

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.