Marketing Strategy & Planning Manager

Marketing Strategy & Planning Manager 

Location: Halifax or Leeds 

Salary: £61,344-£74,976 pa 

Contract: Permanent, Full Time (35 hours) 

ABOUT THIS OPPORTUNITY 

We’re looking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. 

This is a pivotal role at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year. 

You’ll connect long-term strategy with in-year execution-working across marketing, product and business teams to drive alignment and deliver measurable impact. 

WHAT YOU’LL BE DOING 

Marketing strategy development 

• Shaping, leading and delivering the creation of the annual Affluent Save & Invest annual marketing strategy, grounded in customer insight, market trends and business objectives 

• Partnering with product, proposition and commercial teams to ensure alignment with wider priorities 

• Evidence having managed your own budget and being the main decision maker on marketing strategy initiatives 

Planning and execution 

• Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources 

• Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans 

Stakeholder alignment and influencing skills 

• Creating clear, compelling narratives for senior partners 

• Demonstrating a strong track-record of influencing across levels and functions 

• Building strong cross-functional relationships to enable effective delivery 

WHAT YOU’LL BRING  

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply. 

We’re looking for a proactive, self-starting individual who approaches challenges with pragmatism and adaptability. You’ll be resilient, commercially minded, and comfortable thinking strategically while operating in a fast-paced, evolving environment. 

You’ll also bring proven experience of 5+ years across: 

Marketing Strategy, Planning & Delivery (5+ years) 

• Strong experience in developing and delivering marketing strategy and plans 

• Owning marketing strategy budget and being the key decision maker on how that’s used  

Business & Commercial Foresight (5+ years) 

• Solid understanding of full-funnel marketing across brand, acquisition and customer outcomes 

Communication, collaboration & influencing skills (3+ years) 

• Confident in building effective, trusting and strong relationships, with the ability to influence across all l levels 

It would be great if you also had 

• Experience within financial services or a regulated environment 

• Familiarity with OKR frameworks and performance management processes 

• Experience working in complex, matrixed organisations 

If you require any accommodations or reasonable adjustments during the selection process, please let us know! We'd love to help ensure you put your best foot forward. 

We also offer a wide-ranging benefits package, which includes: 

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop. 

• A generous pension contribution of up to 15% 

• An annual performance-related bonus 

• Share schemes including free shares 

• Benefits you can adapt to your lifestyle, such as discounted shopping 

• 30 days’ holiday, with bank holidays on top 

• A range of wellbeing initiatives and generous parental leave policies 

Ready to make an impact? Apply today!