At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marcom Manager, GBL Digital

__

About the job

At ABB, we help industries run leaner and cleaner and every person here plays a part.

You’re empowered to succeed, encouraged to grow, and the work you do helps run what runs the world.

This position reports to Global Marketing & Communications Head - BL Digital.

Join ABB's Digital Business Line as a Global Content Marketing Specialist and help accelerate growth of ABB's AI-enabled industrial software portfolio. This role is ideal for a creative marketer who combines strong story-telling skills with modern AI-powered content creation capabilities. You will develop compelling content, videos, campaigns, and sales tools that showcase how ABB's digital solutions help customers improve performance, increase reliability, optimize energy use, and advance toward autonomous operations.

This position is within ABB’s Energy Industries division that serves many of the world's most critical industries, from oil and gas and power generation to water, chemicals, and life sciences.

Key Responsibilities

• Content Creation & Digital Storytelling.
• Create high-impact marketing content across multiple formats, including videos, customer stories, social media, infographics, webpages, sales presentations, thought leadership articles, white papers, eBooks, and campaign assets.
• Transform complex technical concepts into clear, engaging, customer-focused narratives that reso-nate with operators, engineers, business leaders, and executives.
• Use generative AI tools to accelerate content development, improve productivity, and personalize content for different audiences.
• Produce and edit video content for product launches, customer success stories, executive thought leadership, social media campaigns, events, and sales enablement initiatives.
• Maintain ABB brand standards while continuously introducing fresh, creative approaches to content development.

Work model: Hybrid

Product Marketing Launch Support

• Create sales enablement and marketing assets to support product launches, including sales presentations, short product videos, webinars, customer testimonials, social media ads and product webpage content.
• Collaborate closely with product management and subject matter experts to translate technical capabilities into outcome-based customer benefits.

Marketing and Sales Enablement

• Create and maintain global sales tools, messaging, and resources that support consistent positioning and growth of ABB's digital solutions for Energy Industries.
• Develop marketing content and campaign assets tailored by target customers and personas aligned with strategic growth initiatives.
• Develop content for a wide range of uses from social media, trade media, events and customer com-munications to position ABB as an industrial software leader.
• Partner with regional and local marketing teams to adapt content for different markets and audiences.
• Monitor content performance and apply AI and data-driven insights to optimize messaging based on engagement metrics.

Your background and skills

• 5+ years of marketing or content creation, preferably within industrial companies.
• Ability to use generative AI to enhance productivity and creativity.
• Able to express technically complex content in easy-to-understand form.
• Storytelling and content strategy development, with strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand positioning.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), video production and editing (Adobe Premiere and Canva), Microsoft Office, CoPilot and Claude, social media.
• Knowledge of digital marketing and marketing automation tools (Salesforce and Pardot).
• Collaborative mindset, strong networking skills, and a team-oriented approach.
• Ability to manage several large projects at any given time.
• Fluent in English.

More about us

ABB is a global technology leader in electrification and automation, enabling a more sustainable and re-source-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

Locations:

Global position, location is flexible. Preference in Europe (Czech Republic, Spain or Poland).

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.