About the role

About usHighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our peopleWith over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impactEvery month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts

Role Overview
We are hiring a Senior Product Manager – AI Growth to drive adoption, engagement, and monetization across HighLevel’s AI product suite. This role is designed for builder PMs who combine strong product instincts with hands-on execution. You will operate as a “Team of One” product owner responsible for identifying growth opportunities, shipping experiments, and building AI-powered experiences that increase product usage and revenue.

What You’ll Do

AI Growth Strategy
- Identify where AI can most meaningfully improve activation, retention, expansion, and
revenue.
- Translate AI capabilities into clear user value and growth loops.
- Define the roadmap for AI-driven adoption across HighLevel products.

Activation & Adoption
- Own the AI usage funnel: discovery → activation → depth → retention → expansion.
- Design onboarding, prompts, and product experiences that make AI features easy and valuable
to use.
- Improve AI discoverability and engagement across the product.

Experimentation & Growth Engineering
- Run rapid growth experiments across UX, pricing, feature access, and messaging.
- Prototype experiments using AI development tools and lightweight coding frameworks.
- Partner with engineering to scale successful experiments.

Monetization & Pricing
- Identify opportunities to monetize AI capabilities through pricing, packaging, and usage-based
models.
- Partner with GTM teams to launch and iterate on AI offerings.

Analytics & Insights
- Define metrics including activation, WAU/MAU, feature depth, and expansion revenue.
- Instrument events and analyze funnels to guide iteration.

What Success Looks Like
- Increased adoption of AI features
- Higher engagement with AI workflows
- Revenue growth driven by AI products
- Faster experimentation cycles

Minimum Qualifications
- 8–10 years of product management experience
- Experience working on growth, adoption, or monetization problems
- Experience shipping AI-powered features or products
- Strong data-driven decision making

Preferred Qualifications
- Hands-on coding or prototyping experience (1–2+ years)
- Experience with LLM APIs, AI tools, or agent frameworks
- Familiarity with SaaS growth loops and product-led growth
- Portfolio, GitHub, or prototypes demonstrating builder capability

Who This Role Is For
- Product managers who build and ship.
- Builders who prototype ideas and move quickly from concept to product.
- PMs who leverage AI tools, automation, and code to accelerate product development.

Skills & Tags

go ai data analytics product design

Aplyr's read

HighLevel is a dynamic marketing and CRM platform, ideal for tech-savvy professionals in agencies and small businesses seeking to optimize customer engagement.
Synthesized from recent postings & public sources

What's promising

•HighLevel offers a comprehensive suite of marketing tools tailored for agencies and small businesses.
•The company is actively expanding its engineering and product management teams, indicating growth.
•HighLevel's focus on CRM and marketing integration provides a cohesive user experience.

What to watch

•HighLevel's market is competitive, with many established players in marketing technology.
•Limited public information about its financial performance may concern potential applicants.
•The company's rapid expansion may lead to growing pains and integration challenges.

Why HighLevel

•HighLevel specifically targets agencies and small businesses with its CRM and marketing solutions.
•The platform integrates marketing and CRM tools, reducing the need for multiple software solutions.
•HighLevel's recent hires emphasize a strong focus on enhancing mobile and cross-platform experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?

About HighLevel

HighLevel

gohighlevel.com

View company

HighLevel is a comprehensive marketing and CRM platform designed for agencies and small businesses to manage their customer relationships and marketing efforts effectively.