Manager, International Repertoire

What you will do:

• Plan & launch frontline campaigns: Build Korea‑ready go‑to‑market plans for priority global releases (timeline, messaging, local content, budgets), aligning with US/UK repertoire teams and local partners. Drive day‑to‑day execution to on‑time, on‑quality delivery.
• Lead DSP strategy & pitching: Localize campaign narratives for Melon, Genie, Spotify, YouTube and more with the DSP Manager; manage pitching calendars, placements, moments, other activations to maximize streams and visibility.
• Own physical business execution: Coordinate D2C shop launch and operation, demand planning, production timelines, pricing/PPD inputs, pre‑order mechanics, and retail alignment to capture physical sales opportunities for frontline releases.
• A&R‑adjacent coordination: Serve as the Korea market point for artist teams and global labels (e.g., Columbia, RCA, Epic) on creative approvals, assets, and local adaptation needs, maintaining brand integrity while optimizing local impact.
• Performance tracking & optimization: Monitor KPIs (streams, conversions, chart signals, sell‑in/sell‑through, campaign ROI), run weekly reviews, and implement fast optimizations across digital and physical channels.
• Cross‑functional leadership: Orchestrate internal squads (digital, PR/creator, media, commercial) and external agencies; provide clear briefs, QA outputs, and upskill junior team members through coaching and templates.
• Compliance & process rigor: Ensure rights/usage, brand safety, and documentation standards; drive post‑mortems and playbooks to improve velocity and quality for subsequent releases.

Who you are:

Technical Capabilities:

• Experienced operator: 7+ years in music/entertainment marketing or label operations, with proven end‑to‑end ownership of frontline releases in Korea (both digital and physical).
• Platform‑fluent & data‑driven: Deep understanding of DSP ecosystems (editorial, algorithms, programming cycles) and social/video platforms; comfortable using data to inform pitching, creative, and budget decisions.
• Commercial & operational acumen: Familiar with physical sales levers (demand planning, pricing/PPD, windowing, pre‑order mechanics), and how to translate release plans into measurable revenue outcomes.
• Stakeholder manager: Strong communicator who can align artist teams, global labels, DSPs, distributors/retailers, and internal functions; able to coach junior staff and raise overall bar for execution quality.
• Languages: Excellent written and spoken Korean & English.
• Excellent spoken and written in Korean & English
• Digital Platform Fluency: How frontline content is surfaced, pitched, and programmed across DSPs (Melon, Genie, Spotify, YouTube, etc.) and social/video channels; strong understanding of local consumer behavior.
• Campaign Execution Mastery: Builds clear GTM plans, asset roadmaps, and media/creator activations; manages overlapping timelines without loss of quality.
• Analytical Mindset: Reads performance signals to optimize quickly; comfortable with dashboards, forecasts, and ROI rationale.
• Collaboration & Agility: Communicates crisply, takes feedback, moves fast, and stays solutions oriented under pressure; culturally aware and audience savvy.
• Governance & Compliance: Works ethically and equitably with business partners; maintains rights/usage and documentation discipline.

Behavioral Capabilities:

• Communication: Able to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences
• Collaboration: Able to empower each other to make the right decision. Be honest and open with the necessary information that benefits individuals or the team. Open to learn and grow together and take feedback when there is an opportunity to improve.
• Agility: Able to respond and adapt quickly to changes, maintain a flexible attitude and use the new conditions to evolve their thinking. Not afraid to move quickly and make bold decisions.
• Creativity: Able to generate new and useful ideas and to execute marketing plan through a variety of media and digital and non-digital platforms. Able to celebrate our wins and learn from our loses.
• Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility. Able to think of new ways to tackle challenges. Go above and beyond to move forward and address any obstacles to organization’s collective progress.
• Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries
• Compliance: Able to make equitable and ethical decisions that have a positive impact on the teams, business, partners, industry communities and planet.

  Skills & Tags

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