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Lead / Manager
Manager, International Repertoire
Confirmed live in the last 24 hours
Sony Music Entertainment (Global)
Asia, Korea, Seoul
On-site
Posted April 27, 2026
Job Description
We’re looking for an experienced, hands‑on Frontline Repertoire Manager to turn Sony Music global priorities into Korea‑market wins. You’ll lead the end‑to‑end rollout of international frontline releases, bridging digital marketing, physical sales operations, and cross‑market coordination to deliver revenue, market share, and standout artist moments in one of the world’s most dynamic music markets. Success looks like: on‑time, high‑impact launches that hit targets, grow fans, and strengthen SME’s frontline presence in Korea.
What you will do:
- Plan & launch frontline campaigns: Build Korea‑ready go‑to‑market plans for priority global releases (timeline, messaging, local content, budgets), aligning with US/UK repertoire teams and local partners. Drive day‑to‑day execution to on‑time, on‑quality delivery.
- Lead DSP strategy & pitching: Localize campaign narratives for Melon, Genie, Spotify, YouTube and more with the DSP Manager; manage pitching calendars, placements, moments, other activations to maximize streams and visibility.
- Own physical business execution: Coordinate D2C shop launch and operation, demand planning, production timelines, pricing/PPD inputs, pre‑order mechanics, and retail alignment to capture physical sales opportunities for frontline releases.
- A&R‑adjacent coordination: Serve as the Korea market point for artist teams and global labels (e.g., Columbia, RCA, Epic) on creative approvals, assets, and local adaptation needs, maintaining brand integrity while optimizing local impact.
- Performance tracking & optimization: Monitor KPIs (streams, conversions, chart signals, sell‑in/sell‑through, campaign ROI), run weekly reviews, and implement fast optimizations across digital and physical channels.
- Cross‑functional leadership: Orchestrate internal squads (digital, PR/creator, media, commercial) and external agencies; provide clear briefs, QA outputs, and upskill junior team members through coaching and templates.
- Compliance & process rigor: Ensure rights/usage, brand safety, and documentation standards; drive post‑mortems and playbooks to improve velocity and quality for subsequent releases.
Who you are:
Technical Capabilities:
- Experienced operator: 7+ years in music/entertainment marketing or label operations, with proven end‑to‑end ownership of frontline releases in Korea (both digital and physical).
- Platform‑fluent & data‑driven: Deep understanding of DSP ecosystems (editorial, algorithms, programming cycles) and social/video platforms; comfortable using data to inform pitching, creative, and budget decisions.
- Commercial & operational acumen: Familiar with physical sales levers (demand planning, pricing/PPD, windowing, pre‑order mechanics), and how to translate release plans into measurable revenue outcomes.
- Stakeholder manager: Strong communicator who can align artist teams, global labels, DSPs, distributors/retailers, and internal functions; able to coach junior staff and raise overall bar for execution quality.
- Languages: Excellent written and spoken Korean & English.
- Excellent spoken and written in Korean & English
- Digital Platform Fluency: How frontline content is surfaced, pitched, and programmed across DSPs (Melon, Genie, Spotify, YouTube, etc.) and social/video channels; strong understanding of local consumer behavior.
- Campaign Execution Mastery: Builds clear GTM plans, asset roadmaps, and media/creator activations; manages overlapping timelines without loss of quality.
- Analytical Mindset: Reads performance signals to optimize quickly; comfortable with dashboards, forecasts, and ROI rationale.
- Collaboration & Agility: Communicates crisply, takes feedback, moves fast, and stays solutions oriented under pressure; culturally aware and audience savvy.
- Governance & Compliance: Works ethically and equitably with business partners; maintains rights/usage and documentation discipline.
Behavioral Capabilities:
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