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Data Analyst

DentsuDentsu·Advertising & Marketing

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About the role

The purpose of this role is to provide technical know-how to our database marketing solutions. The role is well adept in relational database concepts, and is proficient in SQL. The role will be responsible for creating and modifying database code, as well as helping with operational aspects of the database.

Job Description:

Key Accountabilities:

1. Maintain ongoing client reporting requirements such as weekly campaign summaries and performance dashboards.

2. Perform data ETL, design and deliver reports and dashboards (preferable Power BI).

3. Write SQL queries for data extraction and transformation to support reporting and ad hoc requests.

4. Collaborate with the Associate Analytics Director on:

  • Designing and optimizing data strategies and architectures.

  • Building predictive models using client datasets to understand customer behaviours.

  • Evaluating new data sources to enhance insight capabilities.

Qualifications:

  • 2-3 years of experience in data analytics, data science, or data engineering.

  • Bachelor’s degree in data science, Computer Science, Information Systems, or related field.

  • Strong analytical mindset with attention to detail and data accuracy.

  • Proficient in SQL and capable of managing analytics projects from end to end.

  • Good command of English, especially in professional and technical communication. Nice to have:

  • Experience in applied statistics (e.g. regression, hypothesis testing).

  • Familiarity with data science toolkits such as Python, R, or MatLab.

  • Experience with Power BI, Tableau, or similar data visualization platforms.

  • Understanding of machine learning algorithms (e.g. Decision Trees, SVM, Random Forest).

  • Experience with ETL tools

  • Basic coding in HTML/CSS, AMPscript, or JavaScript for marketing

Location:

Ho Chi Minh City

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Skills & Tags

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Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.

Synthesized from recent postings & public sources

What's promising

  • Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
  • The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
  • Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

  • The advertising industry is highly competitive, posing challenges for maintaining market share.
  • Rapid technological changes require constant adaptation, which can be demanding for employees.
  • Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

  • Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
  • Its global presence allows for cross-cultural marketing strategies and insights.
  • Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Dentsu

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.

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