Data & Audience Strategy - Senior Associate

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.  

Role Summary and Impact

EssenceMediacom is seeking a Data & Audience Strategy Senior Associate to join our growing Data, Technology & Analytics team, reporting into the Data Strategy Senior Associate Director. The team focuses on maximising the value and impact of all data types on a client’s business, and how we effectively measure the performance to help make brands become more valuable to the world.

You will be working with one of the leading retailers in the UK to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining a team which has doubled in resource over the past 12 months, with an ever-expanding remit to put data at the heart of the marketing function.

Part of The Boots Group, Boots is the UKs authority in beauty, wellness and healthcare with 176 years of trusted heritage and innovation behind it. Boots consistently delivers strong retail and pharmacy sales quarter after quarter in a hugely competitive market.  Boots are hungry to keep striving and prioritise great teamwork and true partnership with their agencies to achieve their ambitions.

They are a client who embrace change, encourage innovation, are leaders in data-led planning to fully understand the impact of media in the wider business system and always make time to appreciate achievements and say thank you.  They challenge us to deliver world class media planning and activation and enjoy getting recognition for great work we achieve together.

Responsible for transforming data into actionable insights that drive superior client outcomes. This role bridges the gap between data science, technology, and business strategy, ensuring that every campaign and client engagement is powered by intelligent data activation, robust analysis, and cutting-edge tech solutions. The Project Lead will optimise audience-driven strategies, identify growth opportunities, and deliver measurable business impact.  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environm