F1 Account Manager

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

London, England, United Kingdom

Hybrid

Posted March 16, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are seeking an F1 Account Manager to join our dynamic agency team, managing and delivering global events, comprehensive partnership rights, and strategic asset utilisation for our key client. This role requires an immediate impact, driving successful outcomes for both the agency and the client account.

The F1 Account Manager will play a lead role in strategizing, planning, and executing all activations, working closely with the rightsholder and our client’s central and regional teams. Ideal candidates will have a passion for sports partnerships and F1, a strong understanding of brand awareness, and proven experience in delivering high-level events, particularly guest hospitality programs.

What you’ll be doing;

Strategic Partnership & Stakeholder Management:

Primary partnership management POC across internal teams, local markets, rights holders and external agencies, ensuring seamless alignment on creative asset approvals, timelines, and activation plans.
Act as the primary communication hub, facilitating essential channels (e.g., weekly status meetings, quarterly reviews) and driving efficient consolidation of feedback and information flow among all partners, including effective escalation management.
Cultivate and maintain robust relationships with clients and the F1 team, acting as a trusted advisor and confidently guiding regional teams with a solution-driven focus.

Brand & Content Governance:

Provide expert guidance on creative assets, steering the end-to-end approval process, through to final sign-off.
Lead the development of partnership guidelines, ensuring alignment with client brand guidelines, proper application of partner branding/VisID and logos, and clear do’s and don’ts.
Design and develop a comprehensive partnership activation playbook, outlining rights, principles, opportunities, assets, and IP usage to ensure clarity, brand integrity, efficiency, scalability, and consistent application across markets.
Liaise with the VML creative team on the integration of the partnership platform and activation concepts within guidelines.

Platform & Data Management:

Design, build, and maintain a centralized partnership hub to house partnership asset files (e.g., team logos, driver headshots, car imagery, b-roll) and serve as a single source for DRBU’s to access partnership documents.
Manage the setup and ongoing maintenance of creative asset and rights trackers.

F1 Activation & Event Delivery: