About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Overview of job
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Support in the creation of tactical plan presentation and the actual media plan
- Oversee the successful launch of campaigns using the “Launch Tracker”
- QA of media plan setup conducted by various Activation team members
- Collate/Draft commentary on media performance and conduct first review on quality
- Adherence to team quality standards for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
A bit about yourself:
- At least 1 year experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov, Keyword Planner)
- Expertise with Google Suite — Slides, Sheets, Docs, and Looker Studio
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail-oriented and responsive, deadline-driven with strong reasoning skills
- Proficient in handling and analysing large datasets, with the ability to create effective visualisations tailored to address specific analytical questions
What you will need:
- Be a team player
- Strong communication skills, capable of collaborating effectively within a large, dynamic team
- Be enthusiastic and proactive in getting involved
- A curious mind
- Strong attention to detail
- Ability to work to deadlines
- Able to multi-task and handle multiple projects at one time
- Good organisation skills
- Good knowledge of PowerPoint and Excel
- Show interest & understanding of the media industry
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Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.