Retention Manager

Are you ready to join a team of outstanding professionals at Aristocrat, a global leader in gaming content and technology? As a Retention Manager, you will lead efforts to improve customer engagement, dedication, and lifetime value within our marketing department. This dynamic and strategic role will enable you to collaborate with top-tier experts, implement the latest tools, and make a significant impact on our customer retention strategies. If you are ambitious and thrive in a fast-paced, innovative environment, we want you to be part of our journey to deliver world-class gaming experiences!

What You'll Do

• Manage the digital marketing retention activities of the company partners, ensuring alignment with the overarching marketing strategy and plans.
• Define and strengthen the brand's positioning, voice, and identity across all digital channels, maintaining a consistent brand messaging and visual identity.
• Develop and implement retention marketing strategies to increase customer engagement and reduce churn using tools like Xtreampush.
• Monitor and analyze customer behavior to segment audiences for more effective targeting and personalized marketing campaigns.
• Plan, complete, and optimize retention marketing campaigns across email, SMS, push notifications, Weblayers, and other digital channels using Bloomreach.
• Collaborate with content and design teams to build compelling marketing materials and conduct A/B testing to improve campaign performance.
• Map and optimize the customer journey, implementing automated workflows and personalized communication strategies.
• Cooperate with the acquisition marketing team to provide a complete customer experience and ensure campaign optimization within agreed objectives.
• Conduct competitive research and analysis to inform retention strategies and complete sports-related tasks such as setting up tournaments and managing player payments.
• Work with the team to develop relevant marketing and measurement tools, preparing comprehensive reports on performance and return on investment.

What We're Looking For

• A hands-on professional with 3+ years of experience in digital marketing with a focus on customer retention.
• Native Spanish speaker with C2 level English proficiency.
• Proven experience with online retention solutions and platforms, including email and SMS marketing.
• Strong analytical skills and experience with data analysis and reporting tools.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• Experience with back-end solutions, segmentation tools, and an advantage if familiar with HTML and/or data management tools.
• Ready to work overtime and travel as needed, with flexibility to work with partners in different time zones.
• Excellent written and verbal communication skills, with a friendly and professional demeanor.
• Highly organized with outstanding time-management skills, growing in a dynamic work environment while maintaining high member service levels.

Join us at Aristocrat and make a lasting impact on our customer retention efforts while enjoying a collaborative and inclusive work culture. Apply now and be part of our mission to bring happiness to life through the power of play!

Company Summary

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

None

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.