About the role

Job Description:

About the Role

We are looking for a skilled Salesforce Marketing Cloud Developer to design, build, and manage data-driven marketing journeys and integrations across our Salesforce ecosystem. The ideal candidate will have deep expertise in Marketing Cloud, with working knowledge of Data Cloud and Service Cloud integrations.

Key Responsibilities

Marketing Cloud – Core (Primary Focus)

Design and build multi-step lead journeys in Journey Builder, including entry sources, decision splits, and exit criteria
Strong understanding of Journey Builder entry sources, particularly Salesforce Data Entry Events, including object relationships, lookup/reference fields, attribute mapping, and platform limitations. Experience with API Event Entry Sources and knowledge of use cases, data structures, and best practices for real-time and batch-triggered journeys is required
Develop personalised email, SMS, WhatsApp and push communications using Content Builder and AMPscript/SSJS
Implement and manage WhatsApp communication use cases, including Meta Business integration, template approval processes, message tracking, and ingestion of Meta Lead Ads data into Salesforce Marketing Cloud for automated lead nurturing and customer engagement.
Configure Marketing Cloud Connect to trigger contextual messages based on lead lifecycle events originating in Service Cloud (e.g., post-enquiry follow-ups, status changes)
Manage subscriber data, data extensions, and segmentation logic within Email Studio and Contact Builder
Build and maintain Cloud Pages for preference centres and consent capture, with back-end logic to process customer responses
Design and execute audience-based campaigns leveraging segments fed in from Data Cloud
Monitor journey performance and deliverability; optimise send times, content, and audience splits
Configure and maintain Infobip integrations with Salesforce Marketing Cloud, including package setup, API endpoint configuration, channel onboarding, Journey Builder activity configuration, message orchestration, delivery monitoring, and reporting for SMS, WhatsApp, and other supported communication channels.

Data Cloud Integration

Configure and maintain the Marketing Cloud – Data Cloud connector to receive enriched customer segments for targeting
Set up engagement and tracking data flows (opens, clicks, conversions) to be streamed back into Data Cloud for unified profile enrichment
Design and maintain Automation Studio workflows to extract, transform, and aggregate engagement data from multiple Marketing Cloud Data Views (Email, SMS, Push, and Journey tracking data), ensuring timely and accurate delivery of tracking data to Data Cloud for customer profile enrichment and analytics.
Demonstrate strong proficiency in SFMC SQL, including complex joins across Data Extensions and Data Views, primary key and data model design, query optimization, and the appropriate use of data actions to support scalable data processing, segmentation, and activation use cases.
Collaborate with the Data Cloud team to align on segment definitions, data model mappings, and activation strategies

Service Cloud Integration

Implement consent management workflows: capture consent responses via Cloud Pages and propagate updates to the appropriate fields in Service Cloud
Work with Service Cloud developers to define and consume platform events or API calls that trigger Marketing Cloud journey entries
Ensure data consistency and compliance (e.g., opt-out synchronisation) between Marketing Cloud and Service Cloud
Configure and maintain Salesforce Sales and Service Cloud data models, including standard and custom objects, field types, page layouts, field dependencies, validation rules, and formula fields, to support Marketing Cloud integrations and customer engagement use cases.

Skills & Experience

Required

Advantageous

3+ years in Salesforce Marketing Cloud

Proficient in Journey Builder & Automation Studio

AMPscript and/or SSJS development

Cloud Pages with form/consent handling

REST/SOAP API integration experience

Marketing Cloud Connect with Service Cloud

Hands-on with Salesforce Data Cloud

Data stream configuration and segment activation

Service Cloud (Leads, Cases, Platform Events)

GDPR / consent compliance understanding

SQL for data extensions

Experience with mobile (MobilePush / MobileConnect)

Certifications

Candidates should hold or be working towards the following Salesforce certifications:

Certification

Expectation

Marketing Cloud Email Specialist

Required

Marketing Cloud Developer

Required

Marketing Cloud Administrator

Preferred

Salesforce Data Cloud Consultant

Preferred

Salesforce Administrator (ADM 201)

Advantageous

Service Cloud Consultant

Advantageous

Location:

DGS India - Pune - Extentia Tower

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

View company

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.