Senior Marketing Manager Enrollment Communications & Services -Aetna Supplemental Health

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

Individual contributor position leading the work and deliverables of multiple marketing campaigns for Aetna Supplemental Health plan sponsors. Supports initial enrollment and ongoing enrollment communication needs, as well as works on special projects throughout the year. Works cross-functionally with sales, implementation and account management constituents, and externally with plan sponsors and their consultant teams.

What you will do

• Collaborate with stakeholders to provide strategic enrollment communications plans to support the Aetna Supplemental Health Plans (Accident, Critical Illness and Hospital Indemnity)

• Work on projects throughout the year, including participating in the creation and maintenance of our member communications toolkit of digital and print collateral materials

• Manage cost estimation, tracking, and budget reporting for assigned case enrollment strategies

• Project managing the deliverables of the communications to the plan sponsor

• Coach junior-level colleagues on how to utilize key performance indicators (KPIs) to measure progress and analyze project and program outcomes.

• Contribute to continuous improvement planning for our department and organization to enhance delivery processes and outcomes

• Participate in team training and development activities to enhance skills and knowledge.

Required Qualifications

• Minimum 7 + years marketing and/or communication experience

• Proven communication skills, including writing, presentation, and negotiation skills.

• Proven track record in meeting project milestones.

• Proficiency with Microsoft Office, InDesign and/or other marketing software.

Preferred Qualifications

• Healthcare insurance, enrollment technology, customer service and processes

Education

• Bachelor's degree or equivalent professional work experience.

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 07/14/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.