Product Marketing Lead, Nonprofits

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join Us! The GoFundMe Pro team is looking for a strategic, collaborative, and execution-oriented Lead Product Marketing Manager (PMM) to shape the product experience, drive go-to-market strategy, and influence roadmap development across our nonprofit SaaS platform.

You’ll act as a thought partner to Product, Design, Sales, and Customer Success bringing voice-of-customer, market insights, and performance data to inform what we build and how we bring it to market. You will play a critical role in positioning our platform in a competitive nonprofit technology landscape while ensuring our teams are equipped to drive adoption, expansion, and long-term customer success.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

The Job

Go-to-Market Strategy & Execution

• Lead tiered go-to-market strategies from early ideation through launch and post-launch analysis.
• Partner with Product to influence roadmap prioritization using qualitative and quantitative insights from customers, prospects, and internal teams.
• Collaborate with Growth, Demand Gen, Sales, and Customer Success to execute integrated campaigns supporting both product-led and sales-led motions.
• Own internal and external facing product newsletter

Positioning, Messaging & Competitive Strategy

• Own positioning and messaging for key product areas across the GoFundMe Pro platform, tailored to nonprofit personas (executive directors, development leaders, finance, and operations teams).
• Ensure messaging consistency across product surfaces, marketing campaigns, sales enablement materials, and customer communications.

PMM Performance & Operational Excellence

• Develop KPI frameworks and dashboards to measure PMM team effectiveness, internal readiness, launch performance, adoption impact, revenue contribution, and customer sentiment.
• Identify gaps in activation, retention, expansion, or messaging and translate insights into clear action plans.
• Continuously improve PMM processes and workflows to increase impact and cross-functional clarity.

Cross-Functional Alignment

• Own and drive a monthly cross-functional leadership cadence to align the organization on PMM priorities, key launches, performance to goal, competitive insights, and roadmap implications.
• Create executive-ready narratives and materials to drive clarity and decision-making at the leadership level.
• Serve as the connective tissue across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.

Release Enablement & Launch Operations

• Own beta programs, including execution and feedback loops
• Own and optimize (product) newsletter

 Experimentation & Early Access Programs

• Create and manage a unified experimentation framework with leadership buy-in
• Align across PMM/Product, CX, and GGTM on approach and governance
• Strategically manage closed betas:
• Drive structured feedback loops
• Test positioning and messaging
• Share learnings broadly
• Partner with CX, SAMs, and references to identify and recruit appropriate audiences
• Centralize and standardize early access communication
• Define consistent messaging for prospects vs. existing customers
• Improve rollout consistency and internal expectation setting
• Next, take ownership of the research hub launch process and optimize it
• Eventually amplify external communication and GTM impact of research insights

Direct Giving GTM Support (future scope)