About the role

Aplyr's Quick Take

This role is about building and managing Knot's marketing presence from the ground up. You'll be hands-on in designing materials, coordinating events, and crafting narratives that simplify complex tech for clients and partners. It's primarily an individual contributor role focused on creative and operational tasks.

Good fit

Ideal candidates are creative marketers with experience in design and event management, likely with 3-5 years in a similar role. A collaborative working style and comfort with tech concepts will help you thrive here.

Worth noting

This is a founding position at a startup, which means you'll have significant influence over the brand's direction but also face the uncertainty that comes with early-stage companies. The emphasis on both creativity and operational execution is notable.

About Knot

Knot’s mission is to empower consumers and businesses alike with connected merchant and banking experiences. Knot is like “Plaid for merchant connectivity.” We are building the platform connecting merchants to the many applications that consumers and businesses interact with everyday. Our flagship CardSwitcher product allows consumers to instantly update & manage their cards on file with online merchant accounts (e.g. Netflix or PayPal), while newer products like TransactionLink support the retrieval of receipt-level transaction data and AgenticShopping enables 1-click, native shopping experiences.

Founded in 2021, Knot was founded by two brothers and Thiel Fellows - Rory and Kieran O’Reilly - and today powers connected online payment experiences for hundreds of thousands of consumers. Companies like American Express, PayPal, Current, BILT, Step, and more choose to embed Knot’s SDK in their apps to power best-in-class experiences for their customers.

Knot is proudly backed by a select group of investors, including Nava Ventures, 8VC, American Express, Plaid, and co-founders & CEOs of prominent companies like Twitter, Warby Parker, Allbirds, Casper, Intercom, Deel, Italic, DraftKings, and many more.

About the team

Knot’s Marketing function defines how we tell our story and show up in the market. The team’s goal is to build a consistent, high-quality brand presence that communicates Knot’s value to clients, partners, and the broader fintech and banking ecosystem.

As a Founding Marketer, you will support brand, creative, and event initiatives that strengthen Knot’s market presence. You will work closely with the GTM lead, CEO, and Product teams to create materials, manage event logistics, and help translate Knot’s technology into clear, compelling narratives. This is a hands-on, creative, and operational role that combines design, coordination, and execution.

What you’ll be doing

Design marketing and sales assets using Figma, Adobe Creative Suite, or similar tools
Collaborate with GTM and Product teams to turn complex product concepts into simple, visually engaging stories
Plan and execute Knot’s event calendar, including conferences, partner activations, and hosted events
Own the ongoing development and maintenance of Knot’s visual identity across all materials and external touchpoints
Create and update branded templates, decks, and assets that ensure consistency across client and partner communications
Own the event logistics, vendor communications, travel planning, and follow-ups with internal and external stakeholders
Track marketing performance, event outcomes, and campaign metrics to inform ongoing initiatives
Maintain marketing documentation, timelines, and budgets, ensuring projects stay organized and on track

Who you are

Minimum 1–3 years of experience in marketing, brand, or creative operations, ideally within fintech, SaaS, or B2B technology
Strong visual and creative sensibility with fluency in Figma, Adobe Creative Suite etc.
Experience supporting events, conferences, or field marketing programs
Excellent organizational and project management skills with high attention to detail
Clear communicator who can collaborate effectively across teams and manage multiple priorities
Self-starter who thrives in fast-paced environments and enjoys balancing creative work with operational execution

What we offer

Interesting and challenging work
Competitive base salary + generous early employee equity + benefits
100% medical, dental, and vision insurance coverage for you and your dependents (U.S.)
Unlimited PTO
Parental leave
Beautiful NYC office in the heart of Flatiron

Skills & Tags

go ai data product design marketing sales

Aplyr's read

Knot is a tech firm specializing in API management, attracting talent keen on optimizing data integration and workflow efficiency.
Synthesized from recent postings & public sources

What's promising

•Knot's API platform addresses complex data integration challenges efficiently.
•Recent hiring shows a strong investment in both technical and go-to-market roles.
•Focus on operational efficiency appeals to enterprises seeking streamlined processes.

What to watch

•The API management market is highly competitive with established players.
•Limited public information about Knot's financial health and long-term profitability.
•Dependence on enterprise clients may pose risks if market conditions shift.

Why Knot

•Knot emphasizes a holistic approach to data source integration.
•The company offers a specialized platform tailored for workflow optimization.
•Knot's diverse hiring suggests a commitment to building a multifaceted team.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Knot

Knot

knotapi.com

View company

Knot is a technology company that provides an API platform for managing and integrating various data sources and workflows, focusing on enhancing operational efficiency.