About the role

Aplyr's Quick Take

This role is about managing and optimizing digital advertising campaigns using programmatic buying platforms. You'll be hands-on with daily operations, analyzing data to improve campaign performance, and collaborating with account teams and partners. It's primarily an individual contributor role focused on execution and optimization.

Good fit

Ideal candidates have 1-2 years of experience in digital media operations or campaign management, but fresh graduates are also welcome. Strong analytical skills and the ability to manage multiple projects are essential for success.

Worth noting

The role emphasizes a data-driven approach and requires familiarity with various DSPs, which could be a learning opportunity for newcomers. The company is open to fresh graduates, indicating a willingness to train and develop talent.

The purpose of this role is to maximize the efficiency and impact of digital advertising investments by managing programmatic media buying platforms, optimizing campaigns in real time, and applying data-driven insights to deliver measurable business outcomes.

Job Description:

Key accountabilities

Own daily operations and master trading-related technologies, including DSPs, DMP and 3rd party ad servers
Assist in the development of processes, documents, reporting, checklists, etc. that ensure efficient procedures and improvement for both new and existing clients
Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
Continually review campaign performance, develop optimization strategies and ensure campaign recommendations are implemented
Act as a resource for, and collaborate with, the Media Agency account teams through the planning and buying process

Qualifications & Skills

Preferably 1-2 years’ experience in SEM, Campaign Management/Optimization, or Digital Media Operations. Fresh graduates are also welcome
Knowledge of all or some of these DSPs (DV360, TheTradeDesk, Amazon Ads, etc) is a plus
Meticulous with strong numeracy and analytical skills and ability to analyze large amounts of data
Ability to diagnose campaign issues, create solutions, to communicate and recommend those solutions to others in an easy-to-understand format
Excellent time management with ability to manage multiple projects across several client engagements while meeting deadlines

Location:

Hong Kong

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.