Business Development Marketing Analyst

Confirmed live in the last 24 hours

Nava PBC

Compensation

$90,400 - $101,700/year

Remote

Posted April 1, 2026

Job Description

About Nava

Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.

As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.

Position summary

The Business Development Marketing Analyst is a key contributor to the business development team. This role is integral to shaping the company’s narrative, market position, and business development success in the public sector. It encompasses the development, execution, and optimization of multi-channel campaigns, with an emphasis on driving brand awareness, digital engagement, and sales enablement. Success requires creativity, project management ability, analytical strength, and stellar cross-functional collaboration.

What you’ll do

Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams.
Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events.
Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline.
Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries.
Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence.
Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies.
Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials.
Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs.
Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption.
Create and manage demand generation campaigns to drive pipeline growth.
Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce.
Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships.
Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements.
Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations.
Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives.
Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines.
Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
Work cross-functionally with BD, technical subject matter experts, and creative resources to ach