About the role

Aplyr's Quick Take

This role is about leading demand generation strategies to drive qualified leads and revenue growth for CPI Security. You'll manage campaigns, oversee a small team, and collaborate closely with sales and marketing teams. It's a senior individual contributor role with some managerial responsibilities.

Good fit

Ideal candidates have extensive experience in demand generation, particularly in the security or smart home sectors. A data-driven mindset and strong collaboration skills are essential for success in this role.

Worth noting

The role emphasizes using Salesforce Marketing Cloud for customer engagement, which may require specific technical skills. Additionally, the position involves managing agency relationships and a marketing budget, which could be a red flag for those seeking a purely creative role.

DIRECTOR, DEMAND GENERATION — CPI SECURITY

Position Summary

Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and sales enablement programs for CPI Security. This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams. The Director will also oversee a team member dedicated to lifecycle and retention journeys, with a strong emphasis on leveraging Salesforce Marketing Cloud for personalized customer engagement. The ideal candidate will have a deep understanding of the security and smart home industry, capable of developing insightful, data-driven campaigns for both residential and commercial segments.

Key Areas of Responsibility

Demand Generation Campaigns

Develop and execute integrated inbound and outbound campaigns (digital content, paid media, SEO/SEM, direct response) to generate qualified leads for CPI Security's solutions.
Partner with brand, product marketing, and content teams to create compelling messaging and creative that connects buyer challenges with CPI's unique offerings.
Manage agency relationships and track campaign performance to optimize lead quality and conversion.

Nurture & Sales Enablement

Design and implement lead nurture strategies to move prospects through the buyer's journey from awareness to Marketing Qualified Lead.
Oversee a team member focused on developing and optimizing lifecycle and retention journeys, with a particular emphasis on maximizing engagement and value through Salesforce Marketing Cloud.
Develop sales enablement materials and tools that support sales teams in converting leads and appointments, ensuring alignment with campaign objectives and business challenges.
Collaborate with sales and marketing operations to analyze lead performance and refine strategies for continuous improvement.

Other Responsibilities

Communicate program activities, results, and insights to stakeholders.
Stay abreast of security and smart home industry trends and competitive landscape.
Manage marketing budget and agency relationships.
Lead and develop a team of marketing professionals.

Position Requirements

8-10 years progressive experience in B2C and B2B demand generation, acquisition, and nurture, preferably in home security, smart home, or home services.
Bachelor's degree required
Deep knowledge of the residential and commercial security industry.
Proven track record in creating and executing innovative digital customer acquisition programs focused on revenue growth.
Experience with direct mail campaigns, marketing automation platforms (especially Salesforce Marketing Cloud), and CRM systems.
Strong analytical, project management, and communication skills.

Skills & Tags

ai data product design marketing sales

Aplyr's read

CPI Security specializes in cutting-edge security and home automation solutions, attracting professionals passionate about safety, technology, and customer service.
Synthesized from recent postings & public sources

What's promising

•CPI Security offers innovative home automation and monitoring solutions, appealing to tech-savvy customers.
•The company is expanding its workforce, indicating growth and stability.
•CPI Security provides diverse roles, from engineering to sales, catering to various professional skills.

What to watch

•High competition in the security systems market could pressure CPI Security's growth.
•Frequent hiring for sales roles may indicate high turnover or aggressive expansion.
•Limited public information about the company's internal culture and employee satisfaction.

Why CPI Security

•CPI Security integrates advanced technology into its security solutions, setting it apart in the industry.
•Focus on both residential and commercial clients broadens its market reach.
•Emphasis on home automation positions CPI Security as a leader in smart security solutions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About CPI Security

CPI Security

cpisecurity.com

View company

CPI Security provides advanced security solutions, including home automation and monitoring services, aimed at enhancing safety and convenience for residential and commercial clients.