Regional Marketing Manager

About the position  

Location: Amsterdam

Hybrid 

 

About the position

As Regional Marketing Manager, you will lead the portfolio strategy and innovation agenda for Flora Professional, targeting chefs, cooks, baristas, and bakers. Out-of-Home (OOH) is a key growth driver, and you will play a central role in accelerating it.

Your mission is to unlock new growth by developing breakthrough product and service solutions, supported by compelling communication toolkits and customer-ready sales materials.

Your Mission Objective:

Own the European Innovation Strategy

Define and drive the regional innovation roadmap, aligned with market needs and evolving consumer, customer, and operator trends. Identify white space opportunities and build a robust 3-year pipeline across core, adjacent, and breakthrough spaces. 

Drive Operator-Centric Innovation

Lead end-to-end innovation and renovation projects—from insight to launch—ensuring strong commercial impact. Collaborate closely with R&D, Commercial, Chefs, Finance and Supply Chain to deliver on time and in full, while aligning stakeholders around clear priorities.

Lead Cross-Functional Execution Excellence

Orchestrate cross-functional teams across R&D, Supply Chain, Commercial, Finance, and Regulatory to deliver seamless execution. Oversee key levers including positioning, pricing, packaging, claims, and activation. 

Elevate Marketing Communications & Activation

Lead the development of impactful communications from briefing to execution. Partner with creative agencies, chefs, and digital teams to deliver insight-driven, high-performing campaigns across channels.

Measure, Learn & Scale

Track post-launch performance using key metrics such as sales and operator feedback. Continuously optimize, scale, or pivot initiatives to maximize impact and fuel long-term growth.

So, what does it take to be successful in this role? 

• Strong strategic and commercial acumen, with a proven ability to translate business, consumer, and market insights into actionable growth opportunities that drive profitability and market share.
• Solid marketing and innovation expertise, with 8+ years of experience in brand building, innovation, and portfolio management—ideally within the food or FMCG & Food sector—and a strong grasp of integrated, multi‑channel marketing.
• Excellent project and portfolio management skills, including the ability to lead complex initiatives end‑to‑end, manage multiple priorities, and deliver results in dynamic environments.
• Deep consumer and customer focus, combining a strong understanding of consumer behaviour and OOH operator needs with the ability to turn insights into impactful strategies and clear value propositions.
• Compelling communication, leadership, and digital mindset, with strong storytelling and presentation skills, a data‑driven approach to decision‑making, and a collaborative, hands‑on leadership style suited to fast‑paced, international settings. 

What’s next 

If you’re ready to shape how Flora Food Group wins across Out-of-Home, we’d love to hear from you. Application Deadline: 15th May 2026. For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7884 603 724 or email at richard.hodgson@florafg.com.