Brand Manager, CA! Core, Marketing, China

Job Description

Key Responsibilities:

• Develop and execute integrated 360° brand communication campaigns, with a strong emphasis on TVC, social media, and entertainment partnerships (e.g., variety shows, IPs, KOL collaborations).
• Lead end-to-end campaign management—from creative ideation and agency coordination to media execution and performance tracking.
• Identify and leverage trending social topics, youth culture insights, and digital behaviors to create buzzworthy content that resonates with Gen Z and young consumers.
• Collaborate closely with Media, Digital, and Creative agencies to ensure consistent and high-impact brand storytelling across platforms.
• Monitor campaign ROI and brand health metrics; optimize strategies in real-time to maximize brand visibility, engagement, and business impact.

• Contribute to innovation pipelines by identifying white-space opportunities rooted in consumer needs and market trends.
• Support the development and launch of new product or packaging concepts through compelling go-to-market communication plans.
• Partner with R&D, Sales, and Category teams to ensure seamless integration of innovation into the broader brand ecosystem.

Qualifications:

• Bachelor’s degree or above;
• Minimum 4–6 years of experience in brand management, preferably in FMCG, with proven success in digital/social-led campaigns.
• Strong track record in managing high-profile media partnerships (e.g., variety shows, streaming platforms) and social-first content creation.
• Exceptional creativity with a finger on the pulse of Chinese digital and youth culture—able to “get the social point” instantly.
• Highly adaptable, resilient under pressure, and comfortable navigating ambiguity in a matrixed organization.
• Excellent communication and cross-functional collaboration skills; fluent in English and Mandarin.
• Passion for building iconic brands with purpose and playfulness.

No Relocation support available

Business Unit Summary

Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing