Senior Brand Manager

Our Gibraltar office is the ideal place for brand, marketing, propositions, CVM, or commercial experts like you. If you love putting the customer first and have ideas on how we can change the game, opportunity awaits. And if you know what it’s like to have fun, then you’ve got what our players are looking for.

As Senior Brand Manager, you will be a champion of our brands - leading a small team to deliver impactful, consistent, and strategically aligned brand experiences. Working closely with the Head of Brand & Creative, you will help shape and deliver brand strategy, ensuring strong execution and high standards across all activity.

While creative execution remains an important output, your primary focus will be guiding your team, contributing to direction, and ensuring consistently high standards across all brand activity, rather than personally delivering all elements.

Internally, you will help ensure that our brand values are understood and embedded across the business. Externally, you will support the consistent and effective delivery of our brand positioning across key audiences.

What you’ll do:

• Lead, develop and inspire a team of brand managers, ensuring clear direction, prioritisation, and high-quality delivery across all workstreams

• Contribute to the development of brand strategy, working in partnership with the Head of Brand & Creative to ensure alignment with wider business and commercial objectives

• Ensure the brand proposition and purpose is consistently delivered across all touchpoints, through both your own input and the work of your team

• Support and shape the longer-term brand roadmap (6–12 months+), helping connect campaigns and initiatives into a cohesive plan

• Oversee the briefing, development, and implementation of creative and brand plans - ensuring quality and strategic alignment rather than owning all execution directly

• Define success and embed a strong measurement approach, using brand metrics, research, and insight to inform decisions and optimise performance

• Monitor brand health and market position, interpreting trends and translating these into clear actions and priorities for the team

• Proactively identify and drive brand-led initiatives, supporting your team to challenge the status quo

• Collaborate cross-functionally with commercial, media, content, product, and other teams to ensure brand alignment and effective delivery

• Act as a key voice for brand within the organisation, supporting its visibility and consideration in day-to-day decision making.

How you’ll do it:

• Strong people leadership capability, with experience managing, developing, and coaching individuals and teams

• Ability to balance strategic thinking with hands-on oversight, ensuring the right work is delivered by the team

• Proven experience in delivering brand campaigns and initiatives, with a clear understanding of both execution and planning

• Strong strategic approach, with the ability to contribute to longer-term brand direction while delivering against short-term priorities

• Confident influencing skills, able to work effectively with stakeholders across multiple functions

• Highly organised, able to drive clarity and focus across multiple workstream

• Solid understanding of brand metrics and performance drivers, with the ability to translate data into actionable insights

• Excellent communication and storytelling skills, able to engage and align teams and stakeholders

• Energy and passion for the brand, with the ability to channel this through your team

What’s in it for you:

· Flexible ways of working

· £/€1,000 learning fund each year

· 32 hours paid volunteering time per year

· Annual bonus

· Pension contribution scheme

· Private healthcare

· Access to thousands of Udemy courses

· Invest via the Company Sharesave Scheme

· Unlimited holiday

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.

Flutter operates a diverse portfolio of brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet!

About Flutter UK & Ireland

The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola!

We strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover...

We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.