Manager / Senior Manager - Programmatic

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands.

Responsibilities

Campaign Implementation

• Manage the end-to-end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured 
• Strategize and execute campaigns on our platform and ensure optimal delivery and performance 
• Analyze campaign data to develop insights and strategies for campaign optimization 
• Provide in-depth campaign insights and optimization recommendations for campaign improvement 
• Provide guidance to junior members of the team 
• Be creative: develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance