Sr. Growth & Events Marketing Manager, Social Impact
Confirmed live in the last 24 hours
Twilio
Job Description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
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See yourself at Twilio
Join the team as Twilio’s next Sr. Growth & Events Marketing Manager, Social Impact.
About the job
This position will play a key role in further growing Twilio’s social impact through events. As our new Sr. Field and Events Marketing Manager, you will be the central owner of the event-led demand generation motion for Twilio.org, collaborating with our .com events team while being responsible for planning, designing, operationalizing, executing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth across North America, EMEA, and APJ. This role serves as the central owner of the event-led demand generation motion for Twilio.org, responsible not only for execution but for designing, operationalizing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth.
The role requires strong ownership of event strategy, registration generation workflows, cross-functional alignment, and performance measurement, operating as the connective tissue between Sales, Marketing Operations, PMM, Demand Gen, and Field teams.
Responsibilities
Program Strategy & Revenue Architecture
- Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
- Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
- Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
- Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
- Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
Cross-Functional Governance & Enablement
- Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
- Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
- Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
- Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
Event Execution & Strategy
- Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
- Lead execution of hosted and s
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