Senior Group Director, Growth Analytics

Position Overview

Join a leading entertainment brand at the forefront of a rapidly evolving landscape spanning Linear TV, Cable, Streaming, Sports, and Award Shows. In this dynamic role, you’ll drive omni-channel strategies that keep clients culturally relevant and impactful across diverse audiences, while analyzing multi-platform viewership and streaming subscription growth. Working with the brand’s full portfolio, you’ll collaborate in a fast-paced environment that values data-driven insights, testing, and innovation. Ideal candidates bring a passion for TV and pop culture, a collaborative, resourceful mindset, strong analytical skills, and a readiness to dive in and support wherever needed. Unique to this account, the team will gain valuable client exposure and play a critical role in building trusted relationships. 

Your role is to run Analytics for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and mentoring the team managing all deliverables for these clients.

Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability
• Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate
• Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals
• Responsible for the best practice application of analytics approach
• Ensure Ad Ops processes are aligned with client needs
• Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.
• Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required

Required Skills and Experience

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each.
• Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.

Desired Skills and Experience

• 15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal
• Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
• Knowledge of Python, R, or any other advanced analytics software package a plus
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience.
• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee direct reports.
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem-solving ability.

 

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