Associate Director Client Analytics - The Coca-Cola Company/FIFA

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact 

The Associate Director (AD) for The Coca-Cola Company is part of the team to develop & deploy measurement solutions for a leading client across markets, the portfolio of brands. This individual should have a strong understanding of tools in the media measurement, media analytics, experimentation and research and will become familiar with internal modeling and technology products to partner with data strategy and deployment teams for implementing at scale.

The AD is responsible for execution of the client projects related to measurement, managing the delivery commitments for the client on advanced analytics and online and offline testing solutions.

WHAT YOU WILL DO 

• Work with the team leader to Director to establish an overall approach to data and measurement strategy for given clients, inclusive of construction and maintenance of measurement frameworks, learning agendas, audience-first roadmap, etc.
• Design and deliver third-party research and measurement solutions (i.e. ad effectiveness, sales and footfall lift measurement, ad verification, audience analytics, platform experiments, brand lift experiments, etc.)
• Advanced knowledge of data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
• Robust knowledge of experimentation approaches for the leading digital platforms and the design and implementation of experiments related to audiences, creative, planning parameters, ad-tech evaluation, etc.
• Strong math or statistics background, specifically strong grasp of descriptive and probabilistic theories, sampling.
• Hand on experience in hypoth