Marketing & Practice Relations Specialist

Title: Marketing & Practice Relations Specialist  
Practice: Greenville Oral Surgery Partners
Location: Greenville, SC
*Please note candidate must reside in Greenville, SC or surrounding area. 

Position Summary

The Marketing & Practice Relations Specialist supports the strategic growth of our oral surgery practices by leading all marketing, branding, and referral engagement initiatives. This role partners closely with the Regional Director of Operations, Regional Market & Development Specialist, Practice Leader, and Surgeons to drive patient volume through referral marketing, digital engagement, and community outreach efforts. This position is responsible for both strategic planning and hands-on execution, ensuring all marketing initiatives align with the company’s mission, values, and growth objectives.

Essential Functions

Marketing Strategy & Execution

• Lead and manage all aspects of marketing, including referral outreach, digital campaigns, CE events, study clubs, and content development.
• Develop and execute localized marketing strategies aligned with practice growth goals.
• Identify and implement opportunities to support year-over-year consult growth and expansion into new markets.
• Ensure brand consistency across all communication channels and campaigns.

Referral & Relationship Development

• Plan and conduct referral visits to strengthen and expand referral relationships.
• Coordinate and execute continuing education (CE) events, study clubs, and referral engagement initiatives.
• Build and maintain partnerships with local representatives to support sponsorships, event planning, and community outreach.

Digital & Content Management

• Develop and manage social media and digital content calendars.
• Prepare and distribute digital and print marketing materials.
• Design collateral using Canva and/or Adobe Creative Suite.
• Partner with SEO, CRM, and website vendors to ensure strong online visibility.
• Monitor online review platforms (Google, Healthgrades, Yelp) and escalate feedback as needed.

Reporting & Communication

• Provide monthly reports on:

• Marketing initiatives
• Referral performance
• Campaign ROI
• Digital engagement metrics
• Strategic growth plans
• Maintain regular communication with surgeons, practice leaders, regional directors, and administrative teams.
• Attend and actively participate in leadership calls and meetings.
• Complete special projects as assigned.

Qualifications

Education:

• Highschool diploma or equivalent – required
• Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field — required

Experience: 

• 2–5 years of professional experience in marketing, communications, or public relations.
• Experience in a healthcare or medical practice environment — preferred
• Strong understanding of HIPAA regulations and patient privacy compliance in marketing communications — required or must be obtained upon hire

Performance Requirements: 

Skills/Abilities:

• Strong creative, strategic, and analytical thinking skills.
• Proven project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, Canva, and Adobe Creative Suite (Illustrator, Photoshop).
• Familiarity with social media platforms, digital marketing strategies, and basic SEO principles.
• Strong attention to detail and ability to work independently in a fast-paced environment.
• Ability to build and maintain strong internal and external relationships.