About the role

Aplyr's Quick Take

This role is about managing trade investment strategies for Diageo in the DACH region, focusing on optimizing revenue growth through effective investment in customers and brands. It's a strategic position that requires collaboration with various departments and involves significant data analysis and governance processes. This is an individual contributor role with a lot of responsibility and autonomy.

Good fit

Ideal candidates will have experience in revenue growth management or trade investment, strong analytical skills, and a collaborative working style. A background in the beverage industry or a similar fast-paced environment would be beneficial.

Worth noting

The role emphasizes a data-driven approach and the use of AI and ML for commercial transformation, which may appeal to those interested in innovative strategies. The hybrid work model offers flexibility, but the role demands a proactive mindset to drive change.

Job Description :

Location: Hamburg

#LI-Hybrid

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

About the role

The Revenue & Growth planning team is accountable for all RGM and GM levers across pack, price, promotion, assortment, and Trade Investment, and will use this to orchestrate the business approval of the one commercial plan that drives what we sell and implement.

The team will work collaboratively with the marketing, commercial and finance directors to ensure plans are constantly optimised delivering the needs of consumers, customers, and Diageo.

In this role you will focus on the Trade Investment (TI) RGM lever across DACH. It involves the development of TI's best processes, guide rails, mechanics, and commercial conditions in a complex route to market environment of local competition, international price defensibility and global brand strategies.

This is a pivotal role with a lot of freedom to develop the right model for aligning in and above market senior partners to one coherent TI strategy that drives predicable revenue growth and sustainable long term market share.

Top Accountabilities:

• Lead the implementation of our strategic priorities across our region by defining where and how we invest in our customers and brands.

• Improve Pay for Performance conditionality, ensuring investments drive sustainable revenue growth for Diageo and our customers.

• Lead the TI governance process, driving on time decision making, senior partner alignment, and ensure outstanding tools and insights are available to support decision making.

• Develop a deep understanding of the short- and long-term return on investment of TI, building a data bank for ongoing optimisation, developing controls for the monitoring of TI implementation, performance diagnostics, and prescriptive analytics.

• Lead the commercial transformation process of the TI lever when Diageo implements RGM AI and ML capabilities.

• Foster a revenue management culture within Diageo Northern Europe by influencing behaviors that drive more thoughtful decisions resulting in sales and margin growth.

About you

We’re looking for an individual with a strong growth mindset who can see the big picture and possibility from multiple angles and through a creative lens. Innovating and influencing come naturally to you. You are an idea generator who can remain calm and resilient under pressure. Teamwork is important to you in order to build equity with the teams who you need to bring along with you on the journey.

What you’ll bring

7+ years of relevant commercial or financial experience within FMCG, ideally spanning Revenue Growth Management (RGM), Finance, or Commercial Planning.
Proven experience in Trade Investment / Trade Terms analysis and execution, including evaluating ROI, designing investment mechanics, and improving conditionality.
Demonstrated success managing senior stakeholders across functions and markets, with a track record of alignment-building and influencing decisions at senior levels.
Strong end‑to‑end commercial FMCG understanding, including pricing, pack strategy, promotion, assortment, and trade investment drivers.
Expert-level Excel and analytical skills, with the ability to structure large, complex datasets and turn them into actionable commercial insights.
Fluent in English; German language skills are an advantage

Our Offer

• An inclusive company culture that puts employees and their development first

• A competitive salary with bonus and many benefits that suit your lifestyle

• An industry leading parental leave policy

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-12-04

Aplyr's read

Diageo is a global powerhouse in beverage alcohol, attracting professionals passionate about iconic brands and innovative market strategies.
Synthesized from recent postings & public sources

What's promising

•Diageo offers diverse career opportunities across global markets and functions.
•The company is renowned for its strong portfolio of iconic brands.
•Diageo invests heavily in employee development and capability building.

What to watch

•The alcohol industry faces increasing regulatory scrutiny worldwide.
•Diageo's market performance can be affected by fluctuating consumer preferences.
•Global operations may lead to complex logistical and cultural challenges.

Why Diageo

•Diageo's brand portfolio includes household names like Johnnie Walker and Guinness.
•The company emphasizes sustainability and responsible drinking initiatives.
•Diageo's global reach offers exposure to diverse markets and cultures.

Aplyr’s read is generated by AI from public sources. Was it useful?