GOC | Media Planning Manager

Role Summary and Impact 

As part of the Global Operations Centre (GOC) in Poland, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Media Planning Manager, who will:   

Strategic Synthesis:    

• You will be supporting and organizing the digital teams to deliver on the planning, activation, application of data and optimization of campaigns. 
• You will need to have a deep understanding of Social, Programmatic, Programmatic to help ensure the best digital decisions in planning are made across the full spectrum of opportunities. 
• You will be managing both local market campaigns and multi-market campaigns so being able to switch between the two will be critical. 
• Work closely with the planning and strategy team to take block plans by media type and flighting from our communication plannings systems and agree or challenge those breakouts to deliver the optimum digital media mix. 
• You will be in charge of the media plans for all digital components, including budgets and budget tracking, final deliverable numbers, and tracking daily pacing and performance against those numbers to ensure goals are hit across all digital elements. 
• Unify disparate streams of information and insights from all biddable channels, in context of client business objectives. 
• Help teams develop integrated experience strategies across biddable & digital touchpoints, identify strategic opportunities for proprietary solutions growth in service of solving client business problems. 
• Guide clients and key internal or external stakeholders on selection and application of systems, tools and platforms, proprietary solutions, enabling them with the proper resources and knowledge for successful implementation. 
• Provides a consistent and strong POV to clients on digital investment decisions and areas of optimization. 
• Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation. 
• Advises key stakeholders by continuously helping them successfully navigate through critical business changes. 
• Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns. 
• Plans against client outcomes – quantifying objectives and the likely impact of comms on them across all biddable practice areas, in collaboration with practice leads. 
• Accountable for the ongoing management of performance of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals - implementing course correction decisioning when needed. 
• Proactively identify opportunities to improve and enhance clients’ campaigns and advise client/agency teams accordingly. 
• Develop an advanced understanding of media channels, channel ecosystems and planning best practices. 
• Start to translate strategic approach into planning practices for specific client briefs. 
• Oversee campaign management, ensuring quality control and output is of the highest standard.  

Collaboration & Leadership:    

• Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals. 
• Own deep knowledge of all WPP deliverables and campaign KPIs’ that have been committed to the client and share it across biddable and digital teams when/if needed. 
• Ensure knowledge sharing and communication flow remains informative, connected, and proactive to help provide repeatable, consistent activation excellence for all biddable/digital channels. 
• Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.  

The Implementational Planning team creates an effective link between the Strategy & Planning teams and Activation, data and tech teams. The Implementation Planning Team ensures that comprehensive briefs are developed in collaboration with the strategy and comms teams and ensures that channel specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. They are also developing and supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.  

 Skills and Experience
If this opportunity looks right for you, we are looking for candidates who have: 

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