About the role
Job Description Summary
#LI-Hybrid - Location: Hyderabad, 3 days' work from office at Novartis, Hyderabad is mandatoryThe Senior Manager, Business Analyst leads strategic business analysis and product requirement initiatives that support enterprise marketing technology transformation. This role drives alignment between business strategy, product vision, and technology execution by partnering with senior stakeholders across business, analytics, marketing operations, and engineering teams. The role is responsible for defining scalable product frameworks, driving requirement governance, enabling data-driven decision-making, and ensuring the successful delivery of high-impact digital and analytics capabilities across global teams.
Job Description
Key Responsibilities:
- Lead strategic business analysis initiatives across enterprise MarTech and analytics programs
- Partner with Product Owners and leadership teams to define product roadmaps, business capabilities, and transformation priorities
- Drive requirement governance, prioritization frameworks, and backlog management across multiple initiatives
- Translate complex business challenges into scalable product and technology solutions
- Facilitate executive-level stakeholder alignment across business, engineering, analytics, and operations teams
- Define KPIs, measurement frameworks, and success metrics for digital products and capabilities
- Provide thought leadership in analytics, customer experience, segmentation, and digital optimization
- Lead workshops, discovery sessions, and strategic requirement discussions with senior stakeholders
- Mentor and guide junior analysts while supporting capability development within the Business Analysis function
- Drive process optimization and continuous improvement initiatives across product delivery teams
- Support executive decision-making and act as a proxy Product Owner, as needed
- Ensure solutions align with enterprise governance, compliance, privacy, and scalability standards
Essential Requirements:
- Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
- 8–10+ years of experience in Business Analysis, Product Strategy, Product Management, or Digital Transformation roles
- Strong experience working within Agile product organizations and enterprise-scale initiatives
- Expertise in backlog management, requirement governance, and stakeholder management
- Proven ability to influence senior leadership and drive cross-functional alignment
- Strong understanding of digital ecosystems, analytics, MarTech platforms, and customer experience solutions
- Fluent in English with other languages desirable
Desirable Requirements:
- Experience in Pharma, Healthcare, Financial Services, Consumer, or other regulated industries
- Experience in working with global teams and enterprise transformation initiatives
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting, and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together. https://www.novartis.com/about/roadmap/people-and-culture
Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.
Values and Behaviors: Demonstrates and upholds Novartis values and behaviors in all aspects of work and collaboration.
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally. Read our handbook (PDF 30 MB)
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall ModelAplyr's read
Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
What's promising
- •Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
- •The company offers a wide range of global career opportunities across various fields.
- •Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.
What to watch
- •Regulatory challenges can impact the speed of drug approval and market entry.
- •High competition in the pharmaceutical industry requires constant innovation to maintain market position.
- •Complex organizational structure may slow decision-making processes.
Why Novartis
- •Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
- •The company emphasizes a diverse and inclusive workplace culture across its global operations.
- •Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Novartis
Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.
