About the role

Aplyr's Quick Take

This role is for a Senior Product Manager focused on developing a measurement and optimization product in a healthcare AI company. You'll be responsible for integrating and standardizing data, defining KPIs, and collaborating with various teams to create actionable insights. It's a hands-on, individual contributor role with a significant impact on product strategy.

Good fit

Ideal candidates have 3-5 years of product management experience, particularly with data-heavy or AI products. A proactive, adaptable working style is essential, especially in a fast-paced, evolving environment.

Worth noting

The company emphasizes an in-office culture with a minimum of three days per week on-site. The role is described as high-impact and core to the company's strategy, which may appeal to those looking for significant responsibility.

Job Title: Senior Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is an AI-native healthcare commercialization platform that helps pharmaceutical brands, healthcare marketers, agencies, and media partners identify, activate, and optimize audiences most likely to drive meaningful health outcomes.

Using predictive modeling and advanced audience intelligence, BranchLab enables clients to build custom patient, caregiver, and healthcare professional (HCP) audiences, activate them across digital, TV, social, audio, and out-of-home media, and optimize performance against real-world outcomes.

Our mission is to improve healthcare commercialization by helping organizations make faster and smarter marketing decisions while maintaining the highest standards of privacy, compliance, and scientific rigor.

We work with some of the world's leading healthcare organizations to improve how treatments, providers, and health information reach the people who need them most.

THE OPPORTUNITY

We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.

You’ll define how we:

Ingest and standardize fragmented measurement data
Connect media exposure to healthcare outcomes
Surface insights, KPIs, and recommendations
Enable smarter planning and budget optimization through artificial intelligence
This is a 0→1, high-impact role at the core of our product strategy.

KEY RESPONSIBILITIES

Build the measurement layer

Productize data ingestion, standardization, and reporting across multiple sources

Create a unified data model

Define a system that connects audiences, media, and outcomes

Define insights & recommendations

Establish KPIs that drive actionable recommendations

Shape an agent-first experience

Enable users to ask questions across media + commercial data and get insights with visuals

Lead cross-functionally

Partner with engineering, design, data, and GTM to bring the product to life

REQUIRED SKILLS & EXPERIENCE

3-5+ years in product management, ideally in data-heavy or analytics products
High energy, high agency working style
Experience building and working with AI products and agentic workflows
Strong comfort with:

Data pipelines, messy datasets, and multi-source systems

Defining metrics, KPIs, and insight frameworks

Ability to operate in ambiguity and turn complexity into clear product direction
Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure

PREFERRED QUALIFICATIONS

Experience in adtech, martech, or healthcare data
Familiarity with measurement platforms (e.g., CrossIX) or DSPs
Experience with AI/agent-driven UX

WHY JOIN BRANCHLAB?

Competitive Salary & Comprehensive Benefits

Small, Agile Team – Your work will have a direct impact

Equity Opportunities – Grow with the company

Skills & Tags

go ai data analytics product design marketing

Aplyr's read

BranchLab is a data-driven tech company focusing on innovative solutions, attracting talent in product design, data science, and client success.
Synthesized from recent postings & public sources

What's promising

•BranchLab prioritizes data-driven decision-making, fostering a culture of innovation.
•The company offers roles in cutting-edge fields like data science and product management.
•BranchLab encourages creative job proposals with its 'Create your Dream Job' initiative.

What to watch

•Limited public information about BranchLab's financial stability and market position.
•Potential candidates may find the company's niche focus limiting for broader career growth.
•Rapid innovation pace may lead to high-pressure work environments.

Why BranchLab

•BranchLab's 'Create your Dream Job' initiative stands out, promoting personalized career paths.
•The company integrates data science deeply into its product development processes.
•BranchLab's focus on measurement and optimization attracts analytical and strategic thinkers.

Aplyr’s read is generated by AI from public sources. Was it useful?