Manager, Shopper Marketing - Retail

Confirmed live in the last 24 hours

Curaleaf

Compensation

$100,000 - $110,000/year

Stamford, CT

On-site

Posted April 2, 2026

Job Description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Manager, Shopper Marketing -Retail

Location: Stamford, CT

Travel Requirements: 20% of the time

Job Type: Full Time | Exempt

About the Role: Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

What You’ll Do:

Leads with a “Channel-First” Mindset
- Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
- Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.
Exhibits Strong Business & Marketing Acumen
- Understands the commercial and brand impact of decisions at both state and channel levels.
- Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.
Proactive Communicator (Oral & Written)
- Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners.
- Maintains tight alignment between brand, field sales, and in-store execution.
- Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
Analytically Savvy
- Uses data and consumer insights to guide decision-making
- Evaluates trade program performance and identifies growth opportunities with actionable strategies.
- Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
- Continuously seeks process and executional improvements while safeguarding brand integrity.
- Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

What You’ll Bring:

Bachelor’s degree in Marketing, Business Administration, or a related field.
4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
Demonstrated ability to manage and own project budgets
Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
Skilled in creating impactful sales and marketing materials for field teams and retail partners
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs

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