Events Marketing Manager

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.

Come help us bring modern software to modern science.

ROLE OVERVIEW

We are seeking an experienced and strategic Events Marketing Manager to join our Demand Generation team and help drive pipeline growth, customer engagement, and brand awareness across North America. In this role, you will report to the Head of Demand Generation, AMER, and take ownership of strategy, planning, and execution for all third-party events — including industry conferences, partner events, and trade shows.

You will also lean in to support field-led and customer-facing events (such as executive forums, user groups, and major customer summits) as business needs require. This role requires a strong blend of creativity, operational excellence, cross-functional collaboration with sales, marketing and product teams, and analytical rigor to ensure our event investments deliver measurable business impact.

RESPONSIBILITIES

• Develop and execute an annual event strategy and roadmap across third-party conferences, partner events, and trade shows, in alignment with marketing priorities, sales objectives and target personas.

• Collaborate closely with sales, SDRs, product marketing, brand, and creative teams to ensure event goals, messaging, and deliverables are aligned and impactful.

• Own end-to-end event management — from sponsorship evaluation and contract negotiation to logistics, booth design, lead management, and post-event follow-up.

• Evaluate and recommend new event opportunities to expand our presence in key markets and verticals.

• Support field and customer events (including user groups, customer summits, and regional roadshows) as part of the broader go-to-market strategy.

• Manage vendor relationships and negotiate cost-effective contracts that maximize ROI while maintaining brand quality and consistency.

• Define, track, and report key event KPIs such as leads generated, MQLs/SQLs, pipeline impact, and ROI, using insights to optimize future programs.

• Drive continuous improvement through data-driven analysis, stakeholder feedback, and best practice sharing across teams.

QUALIFICATIONS

• 5+ years of experience in event marketing and/or field marketing, preferably in B2B or SaaS environments.

• Proven success managing third-party events — including trade shows, conferences, and partner events — from strategy through execution.

• Strong project management skills, with the ability to handle multiple events simultaneously while maintaining attention to detail and deadlines.

• Demonstrated experience with vendor management, contract negotiation, and budget oversight.

• Familiarity with marketing automation and CRM systems (such as Salesforce, HubSpot, or Marketo).

• Excellent communication and collaboration skills — comfortable working cross-functionally with marketing, sales, and product teams across time zones.

• Data-driven mindset, with experience measuring event performance and leveraging insights to drive improvement.

• Apply AI to optimize event performance, identify trends, and continuously improve targeting and engagement strategies.

• Ability to thrive in a fast-paced, dynamic environment, adapting quickly to shifting priorities and business needs.

Nice to have: