YouTube Content Creator Lead

YouTube Content Creator Lead

Location: London - Hybrid

What is VEED.IO?

At VEED, our mission is to make video creation accessible to anyone. No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record → share. With VEED, you can do this with a single tool.

In just a few years, we’ve gone from one user to millions. From no revenue to $40M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we’re seeking more talented, motivated and entrepreneurial individuals to join our growing team.

About the role

Channel Growth and Strategy

• Own and lead VEED’s YouTube strategy
• Build content formats that inspire, educate, and convert
• Manage the publishing calendar and ensure consistent output
• Collaborate with product, marketing, and design teams on campaigns
• Stay on top of platform updates and emerging trends

Video Planning and Production Oversight

• Oversee scripting, filming, and editing workflows
• Appear on camera presenting content for the channel
• Ensure strong titles, thumbnails, and storytelling in every video
• Maintain a consistent brand voice, pacing, and visual style
• Guide internal and external creators to bring ideas to life

Performance and Optimization

• Track key performance metrics like views, CTR, watch time, retention, and subscriber growth
• Run A/B tests to improve thumbnails, titles, and formats
• Use performance data to optimize the channel and content pipeline
• Spot high-performing topics and double down on what works

Reporting and Insights

• Build clear reports that track KPIs and highlight opportunities
• Measure and interpret performance across organic growth, engagement, and searchability
• Share actionable insights to refine strategy and content direction
• Communicate wins, lessons, and growth drivers with the wider team

Creative and Editorial Direction

• Develop repeatable content series that align with VEED’s mission and audience
• Pitch new video ideas based on research, trends, or community input
• Explore formats like YouTube Shorts and community posts
• Maintain a sharp editorial voice and consistent creative tone

Project and Workflow Management

• Own the YouTube content pipeline from idea to publish
• Keep production timelines tight and organized
• Manage assets, archive content, and ensure process efficiency
• Coordinate with editors, designers, and other stakeholders

• Proven experience growing a YouTube channel (ideally in tech or creator tools) from behind and in front of the camera
• Deep understanding of YouTube SEO, algorithm dynamics, and analytics
• Experience in scripting, storytelling, and content production
• Familiar with tools like TubeBuddy, Figma, or Notion
• Data-savvy with the ability to turn insights into strategy
• Organized, creative, and a clear communicator
• A passion for helping creators make better videos
• Excited to both strategise and be on camera

• Full-time (40 hours per week)
• Hybrid, UK-based (3-days in office)
• Flexible schedule based on publishing and production needs
• Occasional overtime for product launches or high-priority content