About the role

Aplyr's Quick Take

This role is for a Country Manager at BJAK in Thailand, responsible for the entire business operation, including P&L management, revenue growth, and team leadership. It's a hands-on position requiring a blend of strategic thinking and execution, particularly in the tech and fintech sectors.

Good fit

Ideal candidates have a strong background in technology or fintech, experience in high-growth environments, and a proven track record of driving commercial success. They should be comfortable making quick decisions and leading teams in a fast-paced setting.

Worth noting

This position offers full ownership of the Thailand market with significant decision-making power, which is a big responsibility. Candidates with a Non-Life Insurance Broker License are preferred, indicating a specific regulatory requirement.

About BJAK

BJAK is building the next-generation insurance and financial services platform—designed to be radically simple, transparent, and accessible. We are the largest insurance platform in Southeast Asia, operating at scale across the region, and continue to expand into new markets with a strong focus on execution, technology, and measurable outcomes.

About the Role

The Country Manager - Thailand is the single-threaded owner of BJAK’s Thailand business, with full P&L responsibility. This role owns the market end to end - from setting up and running local operations to driving revenue, controlling costs, and scaling the business into a profitable, durable operation.

This is a true General Manager role, not a functional position. We are looking for a tech-first operator who can move seamlessly between strategy and execution, work closely with product and engineering teams, and make hard commercial decisions at speed.

What You Will Be Doing

Own full P&L responsibility for the Thailand business, including revenue growth, cost discipline, and long-term profitability.
Build and run the Thailand operation, establishing the local structure, operating model, and execution cadence needed to win the market.
Translate BJAK’s global strategy into a clear Thailand business plan and execute it with speed and discipline.
Build and lead the Thailand team across marketing, PR, support, and operations, hiring people who take ownership and deliver results.
Drive distribution and growth through partnerships, platforms, and ecosystem relationships that materially impact revenue.
Work closely with product and engineering teams to localize the platform for Thailand, balancing regulation, customer needs, and product velocity.

What You Will Need

A strong background in technology, digital platforms, fintech, or high-growth environments
Demonstrated ownership of commercial outcomes, not just strategy or operations
Experience building and leading teams in fast-moving environments
Strong commercial judgment backed by data and execution discipline
Comfort operating in ambiguity and making high-quality decisions under pressure
Deep understanding of the Thailand market and how to win locally
Preference for candidates holding a valid Non-Life Insurance Broker License

Why Join BJAK

Full ownership of BJAK’s Thailand business with real decision-making authority
Opportunity to build and scale a market into a profitable operation
Direct partnership with senior leadership on a company-defining mandate
Clear path into senior regional or group leadership roles
Competitive, performance-linked compensation tied to P&L results

Skills & Tags

ai data product design marketing

Aplyr's read

BJAK is a Malaysian automotive tech company innovating in car insurance and vehicle ownership, attracting talent in technology and communications.
Synthesized from recent postings & public sources

What's promising

•BJAK's focus on automotive tech offers growth opportunities in a niche market.
•Recent hires in AI engineering suggest a strong emphasis on technological innovation.
•Expanding roles in communications indicate a push for greater brand visibility.

What to watch

•Limited public information about BJAK's financial stability raises concerns.
•High turnover in recruitment roles may indicate internal HR challenges.
•Concentration in Malaysia might limit international exposure and opportunities.

Why BJAK

•BJAK specializes in merging automotive technology with insurance solutions.
•The company is pioneering innovative approaches to vehicle ownership in Malaysia.
•BJAK's strategic focus on AI for automotive applications sets it apart in the industry.

Aplyr’s read is generated by AI from public sources. Was it useful?

About BJAK

BJAK

bjak.my

View company

BJAK is a Malaysian technology company that focuses on providing innovative solutions in the automotive industry, particularly in the areas of car insurance and vehicle ownership.