Manager, Commerce Retail Media

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
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Role Overview

The Manager will support the execution and coordination of retail media and digital commerce strategy across Unilever’s Foods portfolio, ensuring seamless delivery across retailers and alignment with broader strategic priorities across media and content.

This role is highly execution focused, with responsibility for managing workflows, tracking performance, and ensuring consistency across campaigns and digital shelf initiatives.

Key Responsibilities

1. Execution Support

• Support implementation of retail media and digital commerce strategies across Amazon, Walmart, Target, Kroger, and pureplay platforms
• Assist in building campaign structures, keyword frameworks, and content optimization plans
• Ensure adherence to best practices across both media and digital shelf content

1. Project Coordination

• Track timelines, deliverables, and dependencies across multiple teams
• Maintain project documentation and status updates
• Ensure smooth handoffs between strategy, activation, content, and analytics teams

1. Data & Performance Monitoring

• Monitor campaign and content performance and flag trends, risks, and opportunities
• Support reporting and analysis across retailers
• Assist in identifying optimization opportunities across both media and digital shelf

1. Cross-Team Collaboration

• Coordinate with activation teams, content teams, analytics, and national media teams
• Support integration of retail media into broader campaign and commerce plans
• Ensure consistency across brands, retailers, and digital shelf execution

1. Stakeholder Support

• Prepare materials for internal and client meetings
• Support communication of key updates and performance insights
• Build strong working relationships across teams

Qualifications

• 4–6 years experience in retail media, digital commerce, or e-commerce
• Familiarity with retail media platforms (Amazon Ads, Walmart Connect, etc.)
• Basic understanding of digital commerce content and PDP optimization
• Strong organizational and project management skills